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Bill Caldwell Uses TV, Mail and
the Web to Steer Consumers
to the Auto Insurance
Carrier
Automotive Market Drives
Traffic Via the Internet
ANNUAL SUPPORT
SERVICES GUIDE
Page 40
Growing Population and
Market Sophistication
Bode Well for Pan-Pacific DR
Exclusive!
New Research from
Backchannelmedia
Page 14
2Q Short-Form DRTV Billings
Up Nearly 20 Percent
