Nielsen Tracking Service
Monitor your DRTV campaign performance in
than ever before
When it comes to direct response advertising, a commercial detection system is integral to daily
performance monitoring. Sigma™ from Nielsen Media Research is the only commercial detection
system that can monitor your campaign in all 210 US television markets.
Sigma uses advanced content identification technologies for the most reliable detections in the
industry. You’ll get the truest picture of performance and rapid overnight reporting without
having to rely on station logs or affidavits to validate when spots aired. And Sigma is compatible
with direct response software systems to ensure the most accurate cost per lead and cost
per sale analyses.
Manage your direct response campaigns more profitably across ALL television markets.
Call Frank Ball at 646.654.8507
or visit www.nielsenmedia.com.
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