Housewares Market
Responds to Boomer
Buying Patterns
Home Shopping
Channels Cash in
on Housewares
Products
New TV
Technology
Creates Major
Opportunities
for DR Marketers
DR Radio Media
Billings Enjoy Best
Quarter of 2006
SwA Celeeapn
Rug Doctor’s Tim Wall says
the company’s recent long-form DRTV campaign has
boosted rentals, created
sales and driven retail
interest in the legendary
carpet cleaner.
Response Expo
June 6-8 • San Diego
See page 28
