TOP 5 VERTICAL MARKETS
NATIONAL CABLE INFOMERCIAL RANKINGS
RANK PRODUCT NAME MARKETING COMPAN Y
HEALTH & FITNESS
1 Natural Cures ITV Global
2 Nutrisystem Nutrisystem Inc.
3 Weight-Loss Cures Shop America Network
4 Dual Action Cleanse Cellular Research
5 P90X BeachBody.com
PRICE OFFERED
$14.94 plus $9.95 S&H
Lead-generating
$14.95 plus $9.95 S&H
$129.80 plus S&H
3 payments of $49.95
plus $19.95 S&H
TOP 5 VERTICAL MARKETS
NATIONAL CABLE SPOT RANKINGS
AIRS RANK PRODUC T NAME
HEALTH & FITNESS
332 Perfect Pushup
1
327 Enzyte
2
282 Total Gym
3
220 NutriSystem for Men
173
4
5
Jenny Craig
MARKETING COMPANY
PT Metrics Inc.
Berkeley Nutraceutical
Total Gym Fitness LLC
NutriSystem Inc.
Jenny Craig Inc.
PRICE OFFERED
S&H
$39.90 $11.67
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
$20 $0.00
BEAUTY
1 bareMinerals
2 Sheer Cover
3 Natural Advantage
4t Murad
4t Proactiv Solution
MD Beauty
Guthy-Renker Corp.
Guthy-Renker Corp.
Murad
Guthy-Renker Corp.
Two payments of $29.99 plus S&H 285
$29.95 plus $5.95 S&H 136
$29.95 plus $7.95 S&H 104
$29.95 plus $6.95 S&H 101
One month supply for $19.95 101
plus $5.95 S&H
BEAUTY
1 Proactiv Solution
2 ProCede
3 Bosley
4 Lumineers
5 Olay Definity
Guthy-Renker Corp.
Youth Enhancement Systems
Bosley
Den-Mat Corp.
Procter & Gamble Co.
$19.95
$0.00
$0.00
$0.00
$0.00
$5.95
$0.00
$0.00
$0.00
$0.00
ENTERTAINMENT
1 Girls Gone Wild Mantra Entertainment
2 Flower Power Time-Life Music
3 Classic Soft Rock Time-Life Music
4 Malt Shop Memories Time-Life Music
5 The Soul Story Time-Life Music
$9.99 plus $4.99 S&H 147
Five payments of $29.99 plus S&H 86
Five payments of $29.95 65
Four payments of $29.99 plus S&H 58
30-day trial for $9.95 plus S&H 44
ENTERTAINMENT
1 Girls Gone Wild
2 Paul Potts
3 The Weekly Standard
4 Landmark Videos
5 Crystal Gayle
Mantra Films Inc.
Sony BMG Direct
News Corp.
Landmark Videos
Castalian Music
$9.99
$11.98
$29.99
$0.00
$16.98
$6.99
$4.98
$0.00
$1.00
$0.00
HOUSEHOLD/KITCHEN
1 Tobi Steamer Sylmark
2 Sleep Number Bed
3 Shark Steam Mop
Select Comfort Corp.
Euro-Pro
4 Swivel Sweeper
On Tel Products Inc.
5 Tempur-Pedic
Tempur-Pedic Inc.
Four payments of $29.95
plus $29.98 S&H
Lead-generating
Three payments of $33
plus $29.98 S&H
Two payments of $19.99
plus $14.99 S&H
Lead-generating
250
HOUSEHOLD/KITCHEN
1 Patch Perfect Eagle Eye Marketing
122
2 Riddex Plus Dynamic Response Group
120
3 Quik-Brite Merchant Media LLC
118 4 Kaboom Church & Dwight Co.
5 ThermoSpas ThermoSpas Inc.
$19.95
$29.95
$14.99
$0.00
$3,495
$7.95
$8.95
$7.99
$0.00
$0.00
116
BUSINESS OPPORTUNITY
1 Free & Clear HCG Inc. $39.95 plus $9.95 S&H
2 Cash Flow Business America’s Note Network Three payments of $39.95
plus $15 S&H
3 Shortcuts LLC $39.95 plus $14.50 S&H
Shortcuts to
Internet Millions
4 Auctions For Income Auction Profits LLC
5 Real Estate Riches Real Estate Riches
$39.95 plus S&H
$39.95 plus $14.50 S&H
PERSONAL
329 1 ExtenZe
207 2 Hoveround
206 3 MobilityProducts
4 Infinity Razor
147 5 Joint & Muscle Pain Relief
104
e-Vita Labs
Hoveround Corp.
Mobility Products Unlimited
Infoworx
Advance Physicians Products
$0.00
$0.00
$0.00
$19.95
$19.95
$0.00
$0.00
$0.00
$8.95
$5.95
Copyright 2007, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791.
E-mail: catanese@imstv.com. Ranking for September 2007. Based solely on frequency of programs aired on national cable networks monitored. IMS is a research and
publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies involved in all aspects of
the DR industry. IMS provides weekly and monthly reports of DRTV rankings, verification, evaluations, research, consulting, film and video production, post-production and
broadcast duplication.
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