It is impossible to run a business without taking risks. Virgin
would not be the company it is today if risks had not been
taken,” contends Sir Richard Branson, owner and iconic symbol of the Virgin Group. “And to be honest, I couldn’t tell you
which was the riskiest thing I’ve done, because most of the decisions we
have to make are risky. The very idea of entrepreneurship not only conjures up thoughts about starting up businesses and building them, but
also the more frightening prospect of taking risks and failing. It’s the last
part that puts so many people off taking a leap into the unknown and
working for themselves.”
