U p, Up and Away!
BY COURTNEY BETH PUGATCH
Branson’s latest risk,
Virgin America Airlines, made airline
history when two of its new Airbus A320s made their
debut flights from Los Angeles International and New York JFK air-
ports to San Francisco on Aug. 8. With Branson and Virgin America CEO Fred Reid in
tow, both planes gave the inaugural travelers a red-carpet VIP treatment.
These flights signified the beginning of a revolution — building a new airline company
from an existing brand and giving passengers what they want most: first-class perks for a
main cabin price.
Designing a Friendlier Flight
Standing out from the competition in an established airline market has been quite a
challenge for Virgin America to overcome. Nearly 100 years after the world was exposed to
the first airline corporation, Virgin is pursuing its goal of taking air travel to the next level
by launching a new airline to complement its already successful Virgin Atlantic Airways,
headquartered in England.
Long gone are the days of bland and boring travel in the United States. Virgin America
is seeking to make flying enjoyable again.