To help with marketing the new
airline, former US Airways marketing
guru Brian Clark was selected by Virgin
America to become the company’s vice
president of sales and revenue — a position from which he currently oversees all
sales and revenue planning for the airline.
Clark says he’s responsible for networking
planning and schedule development, revenue management, sales and distribution.
In just a little more than five years,
Clark says Virgin America has grown
from a concept to a 600-person company
with 12 planes from aircraft manufacturer
Airbus. Virgin America has already
implemented flight routes to San
Francisco, Los Angeles, Las Vegas, New
York and Washington, D.C. — with
plans to eventually reach five more
U.S. cities at the end of its first year in
business. This “new kid on the block”
plans on expanding to 30 cities within
the next five years.
With all this in mind, Virgin America
Purple hues are all the rage on Virgin America Airlines. Mood lighting is one attractive
feature available on every flight, adding to the company’s fun and trendy image.
proudly describes itself as a “next generation” carrier that brings attractive fares,
new planes and innovative features that
the company hopes will make its flights
just a little more fun. If that isn’t impressive enough, Virgin America is the first
airline to be launched with a previously
established brand — the Virgin Group.
Branson’s Virgin Group is one of the
most well known corporations in the
world. Branson has said in the past that
many people know the Virgin brand
better than the names of the individuals
companies within the group — branding
is now everything to the business’ success.
CONTINUED >
Proud To Serve
The Direct Response
Industry
Targeted consumer publicity can play
an important role in your DR campaign.
SSA specializes in achieving product-based
editorial coverage to compliment your
media by reinforcing consumer awareness.
To discuss how publicity can help generate leads and drive sales, contact:
