TableofContents
Vol. 15, No. 9 ■ November 2007
Features
COVER STORY
32Up, Up and Away
Virgin America has taken flight and the
company anticipates a strong direct response
strategy will help launch it as the new star in an
established airline market.
By Courtney Beth Pugatch
MARKET SPOTLIGHT
40Destination: Internet
Emerging travel companies on the
Internet have given tourists more opportunities for
better deals without the headaches.
By Courtney Beth Pugatch
PAGE 32
Cover photo by Mark Greenberg/AP Photo
6TH ANNUAL PAN-PACIFIC GUIDE
46Welcome to Pan-Pacific Studies
Today’s class is on the Pan-Pacific —
where you’ll learn why the Chinese “herding
impulse” could mean big knock-off problems, the
best places to sell (and how to sell well in them)
and even the best place to find a date. No kidding.
It’s all here.
By Doug McPherson
PAGE 40
News
8 Direct Marketing Tops 50% of Total Advertising
Expenditures
8 NBC Universal Acquires the Oxygen Channel
10 Google to Put You Tube Videos on Ad Network
12 ERA Celebrates Successful Las Vegas Event
12 Seattle Subway Stores Launch Mobile Phone
Promotions
14 Internet Hijacker Settles With FTC
PAGE 46
SUPPORTERS OF:
R
D
M
A
Direct Response
Marketing Alliance
