Welcome to Pan-
BY DOUG MCPHERSON
So much to know, so little space.
That’s the feeling we got when we decided to update you on what’s going on with DRTV in the
Pan-Pacific markets. And that’s why we decided
to tap the experts — the folks actually doing business in that region of the globe — so they can share lessons on
the most important news, growth potential, knock-offs, deregulation, economic shifts and much more.
So pull out your pencils (No. 2 only, please) and take notes.
Damien Allison, Asia Pacific market specialist, Creative Nations Intl. (CNI).
CNI is a DRTV product supplier to more than 80 countries,
based in the Philippines. Allison talks about the Asia Pacific
market for DRTV and its growth potential for American companies looking to sell in countries there.
“Asia Pacific is home to the second- and third-largest home
shopping markets in the world, and that means there’s both an
already established market ready and willing to receive product and
a huge future growth potential for American companies,” he says.
“The Japanese and South Korean markets are conservatively estimated to generate $20 billion (U.S.) and $10
billion in annual sales respectively — making them obvious markets when introducing product.”