The Only Independent Source for
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52 Media Zone
5-7 Channels ... and We Should Put Something On
By Timothy R. Hawthorne
54 Meet Our Advertisers
55 Classified Directory
58 But Wait, There’sMore
Response ... on the Road
Research and Analysis
16 Jordan Whitney’s Program Rankings
18 The IMS Categorical Cable Rankings
20 Backchannelmedia’s DRTV Snapshots
22 TMP Internet Popularity Report
24 From the Lab
26 Short-Form DRTV Media Billings Surpass $1
Billion in Second Quarter
Analysis by Shay Moftakhar
6 Editor’s Note
The Industry Gives — and Receives — Thanks
53 Legal Review
FTC After Trudeau ... In Other News, Liz Taylor to Wed (Again)
By Gary D. Hailey and Jeffrey D. Knowles
60 Guest Opinion
Choosing a Postcard Marketing Company That Will Not Cost
You Time, Money and Clients
By Adam Suson
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