Rank Last Month
11
22
3 NR
4 NR
5 NR
64
7 NR
88
9 NR
10 6
Program
Free & Clear
bareMinerals
Shortcuts to Internet Millions
Shark Steam Mop
Tempur-Pedic
GT Express
Natural Advantage
6-Week Body Makeover
Fluidity
Tobi Steamer
Host
John Beck
Leslie Blodgett
Jeff Paul
Mark Rosen
Dave Nemeth
Joe Farago
Jane Seymour
Michael Thurmond
Michelle Austin
Loren Chase
Product
Real estate system
Makeup
Web business opportunity
Steam mop
Foam mattress
Counter-top grill
Skincare system
Weight-loss system
Barre-style exercise device
Portable steamer
Price
$39.95
$59.90
$39.95
$79.80
Lead-generating
$39.90
$29.95
$119.94
$39.95
$119.80
Producer/Distributor
HCG Inc.
MD Beauty
Shortcuts LLC
Euro-Pro
Tempur-Pedic Inc.
GT Media
Guthy-Renker Corp.
Provida Life Science
Fluidity Fitness LLC
Sylmark
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
1
2
5
3
NR
6
NR
NR
NR
7
Program
Vonage
Nutrisystem
Direct Buy
Total Gym
Jenny Craig
Perfect Pushup
OxiClean
Wallet Pix
Ped Egg
Bowflex
Product
Internet phone service
Delivered weight-loss meals
Discount home decorating centers
Home gym
Weight-loss centers
Exercise device
Cleaning products
Mini digital photo album
Pedicure tool
Home gym
Price
$24.95/month
Lead-generating
Lead-generating
Lead-generating
Lead-generating
$39.90
Lead-generating
$39.98
$10
Lead-generating
Producer/Distributor
Vonage
Nutrisystem Inc.
Direct Buy Inc.
Total Gym Fitness
Jenny Craig
BodyRev Products
Church & Dwight Co.
IdeaVillage
TELEBrands
Nautilus Group
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending October 31, 2007.
Copyright 2007. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
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