CALL SIGN
DMA
AFFILIATION
Best WGEN-DT
Miami/Fort Lauderdale Ind.
CHANGE IN NAME
HOURS
387 Best
DMA
AFFILIATION
WizeBuys TV Multiple
Satellite
CHANGE IN
HOURS
157.5
Worst KVMD-DT
Los Angeles
Ind.
-130.5 Worst TV Games Multiple
Satellite
-95.5
RANK
1
2
3
4
5
DMA
Los Angeles
San Francisco
Miami/Fort Lauderdale
Dallas/Fort Worth
Houston
HOURS
5,329
4,674
4,371
4,350
3,714
DMA RANK
2
5
16
6
10
RANK
1
2
3
4
5
PROGRAM TITLE
Christmas Shoppe
The QVC Morning Show
By Popular Demand
Santa’s Toy Shop
Susan Graver Style
TO TAL AIR COUNT
23
20
16
13
10
RANK
1
2
3
4
5
6
7
8
9
10
PROGRAM TITLE
Coin Vault
Live Jewelry Auctions
Birthday Celebration
Jewelry Television
Celebrity Shopping Network
Gemstones
Jewelry
Sports Room
The Watch Show
Gems TV
TO TAL AIR COUN T
2,529
1,637
1,360
1,321
1,311
963
900
862
650
612
# OF OUTLETS
83
5
62
71
8
56
57
83
76
5
RANK CALL SIGN
DMA
AFFILIATION HOURS
1t KLDT-DT
Dallas/Fort Worth
Ind.
676.5
RANK
1
2
3
4
5
6
7
8
9
10
ACTOR
Mila Kunis
Cree Summer
Grey DeLisle
Kel Mitchell
Kath Soucie
Terrence (T.C.) Carson
John Ritter
Cam Clarke
Gary Leroi Grey
Sarah Chalke
TOTAL AIR COUNT
32,699
27,463
25,830
25,652
25,641
24,741
24,416
23,631
23,629
21,769
UNIQUE SHOWS
257
203
191
100
173
204
187
91
89
179
1t KLDT
Dallas/Fort Worth
Ind.
676.5
3 KPNZ
Salt Lake City
Ind.
649.5
4 WSAH
New York
Ind.
603.5
5 WMCN-DT
Philadelphia
Ind.
567.5
6 WBIH
Montgomery/Selma
Ind.
558
7 KDMD
Anchorage
iAff.
555.5
8 WSBS
Miami/Fort Lauderdale
Ind.
541
9 WGEN
Miami/Fort Lauderdale
Ind.
520.5
10 WRAY
Raleigh/Durham (N.C.)
Ind.
518.5
Copyright 2007. All rights reserved. Backchannelmedia Inc., 105 South St., Boston, MA 02111. Phone: (617) 728-3626; fax:
(617) 517-7777; E-mail: emartin@backchannelmedia.com. Source of data: Tribune Media Services, the Federal
Communications Commission (FCC) and Axciom. Research time period: October 2007. Backchannelmedia Inc. was founded
with the belief that television advertising should and can become accountable through media research, and robust direct-to-customer analysis. Our model is
backed by three extensive patent applications, as well as several proprietary Web applications including Research, a tool that offers media planners the most compre-
hensive, free Web-based planning tool available.
