Response Magazine - December 2007

> > Fig. 5

Second-Quarter 2007 DR Radio Categorical
Breakdown of Dollars Spent by Outlet and Category

Reported Time Period: April 1-June 30, 2007 Category Apparel Audio supplies and equipment Automotive and travel Business Collectibles and art Computers, software and home office Correspondence Schools Crafts, hobbies, sporting goods and toys Drug and toiletry Food and beverage General Home and building Household, furniture and appliances Lawn, garden, seeds and bulbs Multiple category ad Publishers and book clubs Video supplies and equipment Grand Total

Total

Dollars(000)

$559.6 $1,633.6

$97.4

$0

$0 $275.0

$5.2

$919.1 $2,757.6

$948.2 $1,830.4

$164.0 $4,970.5

$46.2 $1,213.5

$74.3 $22.8

$15,517.4

Network National Local

Radio Spot Radio Radio Dollars(000) Dollars(000) Dollars(000)

$71.6 $0 $488.0 $1,631.7 $0 $1.9

$0 $0 $97.4 $0 $0 $0

$0 $0 $0 $5.0 $6.8 $263.2

$0 $0 $5.2

$906.9 $0 $12.2 $1,128.8 $1.4 $1,627.4

$838.9 $2.2 $107.1 $1,808.1 $. 2 $22.1

$0 $0 $164.0 $2,598.5 $0 $2,372.0

$0 $0 $46.2

$0 $0 $1,213.5 $2.8 $0 $71.5 $22.2 $0 $0.6

$9,014.5 $10.6 $6,492.3

> > Fig. 6

2Q 2006 Top 10 DR
Radio Campaigns

Brand
Select Comfort
Tempur-Pedic Inc.
Purity Products
REI Sporting Goods
Bocajava.com
Blanchard & Co. Coins
Bose Wave
Bose QuietComfort 3
Vermont Teddy Bear Co.
Media Power
Total Top- 10 Radio DR Campaigns:

Category

Household, furniture and appliances Household, furniture and appliances Multiple category ad Crafts, hobbies, sporting goods and toys Food and beverage General Audio supplies and equipment Audio supplies and equipment General Drug and toiletry

Total Dollars (000)

$3,443.3

$1,218.3

$1,107.3 $896.3 $715.8 $648.4 $592.2 $566.5 $521.0 $511.5

$10,220.6

TNS Media Intelligence is the leading provider of strategic media and marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative intelligence on millions of brands across 20 media. These figures are based

on TNS Media Intelligence multimedia ad expenditure database across the following measured media: Network TV, Spot TV, Cable TV, Syndication and Hispanic Network TV. Figures do not contain public service announcement (PSA) data. For information about TNS Media Intelligence please call (212) 991-6000 or visit www.tns-mi.com.

Fig. 7

CATEGORY

BRAND

Apparel

Empire Diamond Jewelry $71.6 Audio supplies and equipment Bose Wave $592.2 Bose QuietComfort 3 $566.5 Bose Corp. Audio Products $246.1 C. Crane Co. $223.9 Top Trader Investments Various Recordings $3.1 Computers, software and home office Help Me To Buy Computer Products $5.0 Crafts, hobbies, sporting goods and toys REI Sporting Goods $896.3 Bowflex Exercise Equipment $10.6 Drug and toiletry 1-800 CONTACTS Nutrisystem Inc. Blue-Emu Avacor Natures Youth Proactiv Solution NFI Products Absolutepills.com Venacura Master Omega 3 Medifast Direct Banital Intimax Strips Skin Zinc Food and beverage Bocajava.com $715.8 Lobster Gram $123.1 General Blanchard & Co. Coins Vermont Teddy Bear Co. Pajamagram Stanford Coins & Bullion Fathead Odyssey Marine Exploration Coins Gemtek Household, furniture and appliances Select Comfort $1,307.2 Tempur-Pedic Inc. $1,218.3 CPAP Pro $73.0 Publishers and book clubs Nation Newspaper Subscriptions $2.8 Video supplies and equipment Fivelovelanguages.com Various Videos $20.0 Sinclair Intimacy Instructional Var. Videos $2.3