America’s Most Widely
Used Buy Management and
Response Analytics System
COREMedia Systems provides advanced media and
response management software to direct response
agencies, buying services and advertisers. Our flagship
product, CoreDirect, is the product of 15 years of media software
development experience in partnership with leading DR agencies
and marketers. We serve more than 100 direct response agencies
throughout North America.
CoreDirect streamlines media workflow and blends media
with sales, airings, and ratings data to give you instant performance analytics. CoreDirect cuts costs, saves time, improves
reporting accuracy, and powers new strategic insights.
❖ Manages Long Form, Short Form, lead-generation,
orders, upsell and per-inquiry
❖ Connects with every major data source-ratings, broadcast
verification and competitive intelligence
❖ Processes call center, Web, and fulfillment results
❖ Automatically sources spot airings
❖ Offers hundreds of report combinations
❖ Creates presentation-ready maps and charts
❖ Complements current workflow and systems
❖ Integrates with media buying, traffic and accounting
CoreDirect’s performance is backed by an experienced staff with
a deep understanding of the DR industry and every client’s processes and needs. We maintain client and industry partnerships
that advance our solutions with the same sense of urgency as
the market we serve.
A CoreDirect demo is just a click or phone call away.
Visit COREMedia at www.COREMedia-systems.com,
or call Kevin Gaffney, senior vice president, sales & marketing, at (877) 267-3633.
One Shop. No Limits.
Hawthorne Direct is a full-service direct response advertising agency. And when we say full service, we mean full
service. In an era of fragmented media and markets that
change every day, we offer our clients true value: peace of mind,
cool efficiency and cross-channel campaigns that bring back big
Today’s empowered consumers control their exposure to ad
messages. If you rely on just one type of media, you’ll miss thousands of potential best customers. Hawthorne Direct has your
answer. Our Integrated Response Solutions allow you to manage
your multi-channel marketing efforts under a unified creative
strategy. Our state-of-the-art analytic tools
deliver precise accountability at a glance
— across all of the channels you use.
The result is a one-stop solution that
maximizes your return on investment and
provides a big boost to your brand.
❖ Short Form TV
❖ Long Form TV
A Legacy of Innovative
Led by DRTV pioneer Tim Hawthorne,
our agency has been the innovator in long-form and short-form
solutions for 21 years. We’ve managed more than 600 campaigns
for small entrepreneurs, established manufacturers and many
Fortune 500 brands. Hawthorne Direct has earned a best-in-class
reputation. We have created and produced award-winning spots
and infomercials that have made millions for our clients. Our
aggressive and meticulous media buying management is unparalleled. But what makes us truly unique is our ability to integrate
DRTV with digital media, direct mail and print. We developed this
broad range of advertising options to make your multi-channel
marketing manageable. More profitable too.
It’s easy to learn how Hawthorne’s Integrated Response Solutions
can benefit your product and brand. Call our senior vice president,
Mark Ratner, at (641) 472-3800. Or send us an email at
300 N. 16th Street, Fairfield, IA 52556