Setting a New Standard
of Lead Generation
Exchange Place™ Provides Higher Quality Leads
Exchange Place is an innovative marketplace that connects buyers and sellers for goods and services across multiple verticals. Its
market-based online pay-per-lead bidding system gives you control
of how much you want to spend to get qualified and verified leads
in real time that originate at Exchange Place.
New Model of Lead Generation
Exchange Place differs from traditional lead generation programs or lead exchanges where prices are pre-determined or set
by the lead-generation company. At Exchange Place, lead quality
determines the price. You must be one of the top four bidders to be
awarded the qualified lead.
Emphasizing Lead Quality
Exchange Place targets qualified leads utilizing a form created
with expert input from advertisers.
In its 2007 “Marketer & Agency Guide to Lead Quality,” the
IAB cites the importance of focusing on high quality leads rather
than spending “a significant portion of your advertising budget on
leads that have little chance of converting into customers.”
At Exchange Place, buyers are proactively seeking your goods
or services. They complete just one form and their information is
verified by an independent third party to ensure that addresses and
telephone numbers are correct. This ensures that you are receiving
individually qualified leads in real time and not leads that are simply delivered in batches or through co-registration.
All personal data remains private and confidential through the
use of the https encryption technology. Exchange Place follows the
best practices endorsed by the IAB in its report, “Lead Generation
Data Transfer Best Practices,” released in August 2007.
Exchange Place Advantage
Exchange Place sources multiple channels — both online and
offline — to provide you with new leads in real time. Exchange
Place offers you many advantages:
❖ You determine the price you pay
❖ You only pay for qualified leads
❖ You control your ROI
At Exchange Place, there is:
❖ No set-up fee
❖ No minimum spending requirements
❖ No minimum contract length
Find out how you can control your ROI and drive new business.
Exchange Place
101 Hudson Street, Suite 3501, Jersey City, NJ 07302
www.exchangeplace.com
For more information, contact Declan Carney, senior vice president of sales,
at (201) 557-9313 or at dcarney@exchangeplace.com.
ICEbox Ignites Creative Energy
to Take Direct Response in
New Directions
Looking back at 2007, ICEbox’s vice president, client services,
Lori Jacobus, has two words to sum up the agency’s phenomenal year: “no limits.” And looking at the numbers, it’s easy
to see what she’s talking about. “This year, some of our clients saw
their products hit the No. 1 spot in category in direct, while others
saw their products graduate from direct and hit the No. 1 spot in
category in branding. No. 1 in
category — there’s no better measure of success between a client
and an agency.”
Jacobus attributes the
agency’s success to its dedication
to service. “Clients tell us they
come to ICEbox because we have
such a tremendous history of No.
1 hits, but stay because they get
so much more than the numbers
show. We create that all-important direct response from consumers — and we give clients that
all-important immediate response
from their agency, 24/7.” Lori Jacobus, vice president,
2007 was a year of expanding director of client services
at ICEbox — new challenges in new
product categories and new service capabilities. “As part of our
expanding service mission, the agency continues to add to its depth
of experience and to its relationships with brokers, buyers and
retailers. In today’s climate, clients rely on us to guide them every
step of the way — and that goes well beyond traditional advertising
and marketing. It includes opening the whole series of doors you
need to get through to get product on shelves. Our expertise and
connections at retail have been critical to the success of our growing
roster of clients in health-and-beauty category.”
But Jacobus isn’t the only one having fun at ICEbox. The
agency’s clients are having a whole lot of fun with numbers like
No. 1 DR spot, No. 1 diet pill in America, No. 1-selling direct diet
product and the No. 1 anti-aging brand at retail.
Jacobus keeps the agency focused on the fundamentals.
“Advertising is a service business and a relationship business — but
we never forget that advertising is only great if it increases sales,
moves product or improves perception.”
ICEbox Advertising
5990 Sepulveda Blvd Suite 600, Van Nuys CA 91411
Tel: (818) 760-8787 Fax: (818) 257-7275
E-Mail: info@iceboxadvertising.com
www.iceboxadvertising.com
