Your Ultimate Direct
Response Resource!
Whether you are launching a new product, trying to
move an existing retail product that is collecting dust
instead of revenue, or perhaps selling a product of
service that is better suited for lead generation marketing … for all these and more, Icon Media Direct is the answer.
DIRECT-TO-CONSUMER SALES
If generating immediate sales is your goal, then we speak your
language. We know what it takes to make it happen! We’ve been
doing it for years. We can even help develop other avenues for you
to increase your bottom line.
LEAD GENERATION
If lead generation is your focus, then get ready to start taking names.
There are customers out there and we can bring them to you. You
handle the selling and we’ll produce the cost-efficient leads.
DIRECT RESPONSE BRANDING/RETAIL DRIVEN ADVERTISING
Utilizing DR to successfully generate retail sell-through is nothing
new to us. We do it every day! It all starts with our media rates that
average 30-70% less than most general market advertisers. Our
campaigns also provide immediate results, which means immediate
accountability.
WE’RE AN INDUSTRY INNOVATOR IN THE FOLLOWING AREAS:
❖ Short- and long-form TV, print media planning and buying
❖ Creative/graphic design for print media
❖ Testing, research, analysis, tracking and logistics
❖ Custom vanity sourcing and analysis
❖ Telemarketing management and tape trafficking
❖ Customized client repo rting and
support
❖ Production/vendor consultation
Icon Media Direct, Inc.
Corporate Headquarters :
5910 Lemona Ave., Van Nuys, CA 91411
www.IconMediaDirect.com
Contact: Nancy Lazkani,
President and CEO
Tel: (818) 995-6400
Fax: (818) 995-6405
E-mail: info@iconmediadirect.com
Add the Web to Your DR
Campaign — With Ease
Westport, Conn.-based Liquid Focus Inc., was built
from the ground up to meet the E-commerce
demands of the direct response industry. Today,
clients hire us to capture their inbound Web orders
from offline media and to manage their entire online campaign
utilizing our full line of E-commerce and interactive marketing services including search engine marketing and our affiliate program,
www.tvshoppersnetwork.com.
We believe the Internet is more than just a tool to provide
content — it is an interactive response mechanism. Determining
the best way to effectively use this medium requires a powerful combination of strategic consulting, creative design and
technology. Liquid Focus leverages its strength in each of these
three areas to help clients use the Internet to achieve maximum
online conversion rates and revenue per order.
Today’s increasingly complex and fast-moving media environment requires attention to a wide variety of initiatives. Our
strong background in DR marketing means that Liquid Focus
understands the increasing demands placed on DR campaigns
to succeed. It’s our job to make sure online activities such as
generating leads, orders or registrations operations are executed
with your goals in mind.
Building a successful DR campaign requires building and
maintaining a strong Web presence; but, developing a reliable
Internet infrastructure, effective E-commerce and interactive
marketing initiatives can make the difference between a struggling operation and a flourishing one.
We know that there are dozens of one-dimensional “creative
agencies” or “technology integrators” that build Web sites or
manage online campaigns, but most are not experienced in DR
and fail to meet your need of maximum return at minimum
cost. Liquid Focus brings it all together in one organization and
make sure that your internet presence delivers.
Liquid Focus makes adding the Web to your campaign easy.
Liquid Focus Inc.
Contact: Kenneth Osborn
Phone: (203) 635-4382, (866) 892-0259
Fax: (203) 682-1620
E-mail: info@liquidfocus.com
www.liquidfocus.com
