Cheers on a Great 2007 and Best
Wishes in 2008!
Incredibly, we’ve reached the
end of another year. And
what a year 2007 was for
the direct response market-
ing industry and our team here at
Response Magazine.
With technology continuing
to put the consumer more in
charge of what marketing
messages he or she receives, the
concepts of direct response
continue to gain traction in every
facet of the marketing world. In
fact, recent news that NBC
Universal has made a deal with
TiVo (see page 10) because, in essence, the measurement of consumer reaction to ads
is becoming more and more paramount in today’s incredibly connected media
universe can be seen as the latest “win” for the tenets of direct response.
At the same time technology is pushing ahead, the utilization of direct response
continues to grow in the corporate world. Response is proud to be both a reporter and
a leader in promoting direct response in the traditional brand marketing world. Just
one look at some of our recent cover stories — Quicken Loans, Ticketmaster, Virgin
America Airlines and, this month, Boost Mobile (see page 28) — shows you the
strides our business has continued to make in 2007.
Thanks to this continuing growth and maturity in the industry, Response, its
brand and its influence in the DR world has grown immensely in recent years — but
not nearly as much as it did during 2007. Once just an industry trade publication,
the Response Group now includes E-mail (Response This Week) and Web publishing
products (Response Digital and www.responsemagazine.com), the Direct Response
Marketing Alliance (DRMA) and — once again — Response Expo.
The reintroduction of the Expo this past June was — thanks to you — the
absolute highlight in a year of great moments for our team. The hard work it took to
pull off a truly industry-wide conference and expo was more than repaid with the
amazing feedback received from our 1,350 attendees, exhibitors and speakers.
Looking ahead, you can expect even more from Response Expo 2008, set for May
6-8 at San Diego’s Manchester Grand Hyatt. Whether it’s education, new business
or networking opportunites you seek, the Expo promises to bring you the newest
ideas and biggest names currently influencing the ever-expanding DR marketing
universe.
But the Expo isn’t the only thing you can look forward to in coming months —
Response is also intent on continuing to provide its readers with the best content in
the business. Not only that, but our team is also working on a number of new
initiatives all designed to continue spreading the gospel of DR in the evolving world
where consumers and marketers will be closer than ever.
Response thanks you for a fantastic 2007 and wishes you the
best of holiday seasons and a healthy, prosperous 2008!
The Only Independent Source for
Direct Response Marketers
Editorial, Advertising & Design Offices:
201 Sandpointe Ave., Suite 500
Santa Ana, CA 92707
Voice: 714-338-6700 or 800-371-6897
Fax: 714-338-6710
Web site: www.responsemagazine.com
Publisher: John Yarrington
( jyarrington@questex.com)
Voice: 714-338-6724 • Fax: 714-338-6713
EDITORIAL
Editor-in-Chief: Thomas Haire
( thaire@questex.com)
Voice: 714-338-6722 • Fax: 714-338-6710
Contributing Writers: Sean Coleman, Dita Gruze,
Courtney Beth Enloe, Daniel Jupp, Elizabeth A. Kline,
Chas Kutchinsky, Shay Moftakhar, Darci Muth, Buck
Robinson, Jessica Savko, Tony Sziklai, Carol
Wissmann, Robert B. Yallen
DESIGN
Graphics Director: Monica Kollmann
( mkollmann@questex.com)
Voice: 714-338-6728 • Fax: 714-338-6710
ADVERTISING/MARKETING
National Account Executive: Adam Carrillo
( acarrillo@questex.com)
Voice: 714-338-6723 • Fax: 714-338-6710
Classified Advertising Manager: Kurt Wohlman
( kwohlman@questex.com)
Voice: 714-338-6749 • Fax : 714-338-6711
Group Marketing Director: Kristina Kronenberg
( kkronenberg@questex.com)
Voice: 714-338-6743 • Fax: 714-338-6711
BUSINESS
Executive Vice President of Publishing: Tony D’Avino
Business Manager: Mary Charney
Production Director: Bonnie Ling
PRODUCTION
Production Manager: Jill Hood
( jhood@questex.com)
Voice: 218-279-8837 • Fax: 218-279-8813
Classified Department Manager
Classified Advertising: Chris Anderson
canderson@questex.com
Voice: 218-279-8848 • Fax : 218-279-8815
CIRCULATION
For Subscriptions Call:
U. S. Sales and Service: 866-344-1315
U. S. Address Changes: 866-344-1315
International: 615-377-3322
Fax: 615-377-0525
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Audience Development Manager: Sarah Joy Obaña
sobana@questex.com
Voice: 714-338-6751 • Fax: 714-338-6710
MARKET DEVELOPMENT
For Lists: Ilene Schwartz
Kroll Direct Marketing
Voice: 216-371-1667
Fax: 216-371-1669
E-mail: ilene@krolldirect.com
For Reprints: Diana Sholl
Voice: 717-399-1900, x162
E-mail: diana.sholl@theygsgroup.com
For current single copy, back issues or CD-ROM:
866-344-1315, 615-377-3322 (Outside the U.S.).
Thomas Haire, Editor-in-Chief
President & CEO: Kerry C. Gumas
Executive Vice President & CFO: Tom Caridi
Executive Vice President: Robert S. Ingraham
Executive Vice President: Tony D’Avino
Executive Vice President, Corporate Development:
Claudia Flowers
Vice President & General Manager: Donald
Rosenberg
Vice President, Digital Media: Seth Nichols
Vice President, Human Resources: Diane Evans
