The Web
Becomes
Healthcare
Marketers’
Favored
Remedy
Is Mobile
Marketing
Finally Hitting
Its Stride?
Working Out
the Kinks With
Online Video
3Q Short-Form
DRTV Media Billings
Blow Away
Previous Record
Liberty
Medical’s
Good
Fortune
CMO Ronald Pruett credits
direct response for building the
diabetes care leader. Now, as
part of healthcare giant Medco,
DR remains central to its plans.
