Field Reports
Response Debuts
AsSeenonResponseTV.com —
DRTV’s Online Video Library
32075
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SANTA ANA, Calif. — Response
Magazine, the definitive publication in the
direct response marketing world,
launched AsSeenonResponse TV.com, a
new, exclusive online video library featuring more than 200
DRTV long- and
short-form ads and
products, on March
19. The new Web
site is expected to
double in size by the
end of 2008 and will
offer direct response
marketers, agencies,
vendors and con-
sumers a completely
objective collection of every product
available via a DRTV campaign.
“This is the world’s most comprehensive online direct response video
gallery,” says John Yarrington, publisher of Response. “And it offers both industry players and consumers a vast
array of opportunities and services
never before available in a single site.”
The site’s key capabilities include
the ability for DR marketers to access
their DRTV ads and share them with
colleagues, clients
and prospects, as well
as the ability to E-
mail and bookmark
specific videos. Users
can also create a spe-
cialized playlist of
videos to suit their
needs.
The videos are
broken down into 13
different vertical mar-
ket channels — including housewares,
consumer electronics, pharmaceuticals
and more — making user searches easy.
Users can also search by product name
or type through a simple search box on
every site page.
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Reliant Launches ‘USA Live’ From New
10,000-Square Foot Studio
By Thomas Haire ( thaire@questex.com)
ST. PETERSBURG, Fla. — On March 27-28, Reliant Intl. Media, together
with U.K. home shopping channel Ideal World, broadcast 12 hours of live
shopping programming on the British satellite network from a new studio at
Reliant’s Florida headquarters — part of its new “USA Live” project that will
allow American direct response and home shopping marketers the ability to
market on home shopping channels worldwide without leaving the United
States.
“The best place for a studio like this is, of course, the birthplace of home
shopping itself — St. Petersburg,” says Kevin Harrington, co-founder and
president of Reliant. “In St. Pete, literally hundreds of people come to town
every week to present on HSN. Now, instead of those presenters and marketers also trying to make time to travel overseas to appear on networks in
the U.K., Germany and Asia, among others, they can just come to USA Live
and get beamed out all over the world.”
