Rank Last Month
18
21
33
4 NR
5 NR
69
7 NR
8 10
9 NR
10 NR
Program
P90X
Free & Clear
Shark Steam Mop
Sheer Cover
bareMinerals
Ab Rocket
Principal Secret
Fluidity
Cricut Cutter
Lifestyle Lift
Host
Tony Horton
John Beck
Mark Rosen
Leeza Gibbons
Leslie Blodgett
Adrienne Janic
Victoria Principal
Michelle Austin
Nancy Wudel
Wendy Rutledge
Product
Exercise program
Real estate system
Steam mop
Makeup
Makeup
Exerciser
Skincare system
Exercise device
Paper-cutting machine
Facelift procedure
Price
$99
$39.95
$79.80
$29.95
$59.90
$99.99
$29.99
Lead-generating
$249.75
Lead-generating
Producer/Distributor
BeachBody.com
HCG Inc.
Euro-Pro
Guthy-Renker Corp.
MD Beauty
Ab Rocket
Guthy-Renker Corp.
Fluidity Fitness
Provo Craft
Lifestyle Lift
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
2
1
3
4
7
6
5
NR
NR
NR
Program
Vonage
Nutrisystem
Perfect Pushup
Weight Watchers
Jenny Craig
Total Gym
DirectBuy
Bissell
Slim Shots
Infinity Razor
Product
Internet phone service
Delivered weight-loss meals
Exercise device
Weight-loss centers
Weight-loss centers
Home gym
Discount furnishing centers
Vacuums
Appetite controller
Razors
Price
$24.95/month
Lead-generating
$39.90
Lead-generating
Lead-generating
Lead-generating
Lead-generating
Lead-generating
Lead-generating
$19.95
Producer/Distributor
Vonage
Nutrisystem Inc.
BodyRev Products
Weight Watchers
Jenny Craig
Total Gym Fitness LLC
UCC Total Home
Bissell
IdeaVillage
Infinity Razor
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending February 27, 2008.
Copyright 2008. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
