Response Magazine - April 2008

The Cost of Spot Production

The approximate costs of a 60-second spot compared to 2007 numbers. The figures are based on interviews with spot producers working from budget to high-end shows. (Note: every show is different, and producers range in scope from low-budget firms to the high-end companies that work primarily with brand marketers.)

2007 2008

Script consultation
Script
Music/audio
Crew/equipment
Location/studio
Art direction/stylist
Props
Editing
Catering
Director
Voiceover
Animation/graphics
Mark-up (10-35%)
TOTAL

LOW-END HIGH-END $2,600 $5,750 $1,600 $10,000 $1,250 $10,000 $5,200 $40,000 $1,600 $15,600 $2,100 $10,000 $1,250 $6,800 $4,200 $21,000

$850 $2,850 $2,600 $15,000 $1,250 $3,125 $2,100 $20,800 $2,660 $49,516 $29,260 $210,441

Script consultation
Script
Music/audio
Crew/equipment
Location/studio
Art direction/stylist
Props
Editing
Catering
Director
Voiceover
Animation/graphics
Mark-up (10-35%)
TOTAL

LOW-END $2,600 $1,600 $1,250 $5,200 $1,600 $2,100 $1,250 $4,200

$850 $2,600 $1,250 $2,100 $2,660 $29,260

HIGH-END $15,000 $15,000 $10,000 $55,000 $15,600 $17,000 $6,800 $35,000 $5,000 $19,000 $3,125 $20,800 $76,063 $293,388

For those who cry, “you can’t make phones ring with short-form DRTV”

Some people whine that you can’t get the phones to ring with 120’s, 60’s or even 30’s. It’s time to put that rumor to bed. Avalanche has a consistent record of successful short-form that makes phones ring. One client exclaimed that we clogged phone banks with over 1500 calls in just ONE airing of their spot! We’ve had hits in categories such as nutraceuticals, entertainment, beauty, financial, mobile content and fitness. Ready to grow? Contact Avalanche for short-form DRTV that does just one thing: DELIVERS RESULTS.