The World Has Gone
Direct Response.
Capture Your Share.
www.ResponseExpo.com
TUESDAY, MAY 6, 2008
7 a.m.- 2 p.m.
GOLF TOURNAMENT
REVSHARE presents the
inaugural Response Expo 2008
Golf Tournament — There’s
no better way to improve your
business relationships and
golf game than at this exciting
event starting at 7 am.
5-7 p.m.
KEYNOTE ADDRESS
Benjamin Zander,
conductor of the
Boston Philharmon-
ic Orchestra since
its formation nearly 30 years
ago, has gained international
notoriety as one of the most
enthralling and inspirational
public speakers of his generation.
7-9 p.m.
OPENING NIGHT PARTY
Your Response Expo 2008
experience begins at the Man-
chester Grand Hyatt. Recon-
nect with old friends.
ALL ACCESS
BADGE
WEDNESDAY, MAY 7, 2008
10 a.m. - 5 p.m.
EXPO FLOOR HOURS
EDUCATIONAL SESSIONS
TRACK ONE
10-11: 15 a.m.
Self-Liquidating Media
Noon - 12: 45 p.m.
Featured Midday
Speaker: Shelly
Palmer, managing
director of Advanced
Media Ventures Group LLC
2-3: 15 p.m.
Branding or Blending?
EDUCATIONAL SESSIONS
TRACK TWO
10:30-11: 45 a.m.
The Web Goes Worldwide
1-2: 15 p.m.
Maximum Integration
2:30-3: 45 p.m.
DR 404: Holding Your Vendors
Accountable
6-8: 30 p.m.
SEAPORT CELEBRATION
Network and unwind in the
beautiful San Diego sunset on
the waterfront.
THURSDAY, MAY 8, 2008
10 a.m. - 5 p.m.
EXPO FLOOR HOURS
FEATURED CASE STUDIES
10-11 a.m.
DTC Pharmaceutical
Case Study: Cialis
Presented by
Dr. Steven Lamm and
Mario Neto, Xion
Corp., former Cialis
marketing leader for ICOS.
10:30-11: 30 a.m.
Mobile Case Study:
Hyundai and Nokia
Presented by Eric D’Ablaing,
Hyundai, and Jeremy Wright,
Nokia.
6: 30-9 p.m.
CLOSING NIGHT PARTY
The Response Expo closing
night party takes place at the
Museum of Natural History in
San Diego’s historic Balboa-
Park. Transportation will be
provided.
