Field Reports
Euro RSCG 4D DRTV Becomes Euro RSCG Edge
By Thomas Haire ( thaire@questex.com)
PORTLAND, Ore., and CARLSBAD,
Calif. — Billing itself as the world’s
largest full-service direct response
agency, Euro RSCG 4D DRTV decided to shed its “television-centered
persona” and became Euro RSCG
Edge, according to an April 15 announcement. As a result of the
agency expanding its capabilities
from media services to Web development, its executives agreed that the
agency’s brand needed to represent
all of its current offerings.
The agency’s new “Edge” identity
speaks to its belief in its ability to
give clients an edge in every core
service, including strategic planning,
long-form and short-form media services, creative and production, direct
marketing and mail production, and
online marketing and Web development. “We evolved beyond just a
full-service DRTV agency and needed an identity that reflects who we
are more than what we do,” says
Steve Netz-ley, Euro
RSCG
Edge’s CEO.
Among
the more
than 85
clients
served by
the agency
are such major companies as Countrywide, Direc TV, Netflix, Bissell,
Adobe, Agilent, Barclays Global In-
vestors, Guthy-Renker,
Euro Pro and Bosley.
Euro RSCG Worldwide
is the agency’s parent
company and was named
Advertising Age’s and
Campaign’s 2006 Global
Agency of the Year. Euro RSCG
Worldwide boasts 233 offices in 75
nations.
Eden, Yallen Join Response’s
Editorial Advisory Board
Offering seamless integration of
TELEVISION | INTERNET | DIGITAL
SANTA ANA, Calif. — Response
Magazine, the only independent source of
news and information for direct response
marketers, welcomes Maria Eden of Direct Response Media Inc., and Bob
Yallen of the Inter/Media Group of
Companies to its Editorial Advisory
Board.
Maria
Eden
Eden is president of DRMI, a full-service media agency that specializes in
multi-media buying and management
services related to direct response television. Yallen is president of Inter/Media, a
group of seven companies offering a full
