Market to a Demographic
not a Product Category
Silver Tsunami: Term to describe the tidal wave of
baby boomers about to impact your marketing efforts
The US Census in 2006 reported there are
78 Million baby boomers*
Boomers spend approximately $3 Trillion annually**
Over the next 10 years, the 50+ segment will increase
by 23%…the 18-49 segment will only increase by 5%***
Marketers and advertisers need to understand how to reach
these boomers†
iBOXfilms understands the psychology and the buying
behavior of the 50+ market. DO YOU?
iBOXfilms • 100 east lancaster ave. • downingtown, pa 19335
Contact Darci Muth: 610-518-9300 (o) 610-518-9166 (f) www.iboxfilms.com
