Research Jordan Whitney’s Program Rankings
Rank Last Month
11
22
33
44
55
6 NR
7 NR
8 NR
9 10
10 NR
Program
P90X
Free & Clear
Shark Steam Mop
Sheer Cover
bareMinerals
Total Gym
Shark VX3
GT Xpress
Lifestyle Lift
Natural Advantage
Host
Tony Horton
John Beck
Mark Rosen
Leeza Gibbons
Leslie Blodgett
Brinkley/Norris
Mark Rosen
Joe Farago
Wendy Rutledge
Jane Seymour
Product
Exercise program
Real estate system
Steam mop
Makeup
Makeup
Home gym
Cordless floor cleaner
Countertop grill
Facelift procedure
Skincare system
Price
$99
$39.95
$79.80
$29.95
$59.90
Lead-generating
$99.80
$39.90
Lead-generating
$29.95
Producer/Distributor
BeachBody.com
HCG Inc.
Euro-Pro
Guthy-Renker Corp.
MD Beauty
Total Gym Fitness LLC
Euro-Pro
GAIAM
Lifestyle Lift
Guthy-Renker Corp.
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
1
2
3
5
9
4
6
7
NR
NR
Program
Vonage
Nutrisystem
Perfect Pushup
Jenny Craig
Slim Shots
Weight Watchers
Total Gym
DirectBuy
Handy Switch
Gold Kit
Product
Internet phone service
Delivered weight-loss meals
Exercise device
Weight-loss centers
Appetite controller
Weight-loss centers
Home gym
Discount furnishing centers
Wireless light switch
Cash for scrap gold
Price
$24.95/month
Lead-generating
$39.90
Lead-generating
Lead-generating
Lead-generating
Lead-generating
Lead-generating
$19.99
Lead-generating
Producer/Distributor
Vonage
Nutrisystem Inc.
BodyRev Products
Jenny Craig
IdeaVillage
Weight Watchers
Total Gym Fitness LLC
UCC Total Home
IdeaVillage
Lippincott LLC
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending March 26, 2008.
Copyright 2008. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
