Response Magazine

Research The Top DRTV National Cable Rankings

TOP 5 VERTICAL MARKETS
NATIONAL CABLE INFOMERCIAL RANKINGS
TOP 5 VERTICAL MARKETS
NATIONAL CABLE SPOT RANKINGS

RANK PRODUCT NAME MARKETING COMPANY HEALTH & FITNESS

1 P90X BeachBody.com

PRICE OFFERED

AIRS RANK PRODUC T NAME

HEALTH & FITNESS 310 Perfect Pushup

Nutrisystem Advanced 236

Slim Shots Perfect Pullup Bowflex Xtreme

MARKETING COMPANY

PRICE OFFERED

S&H

2 Turbo Jam

BeachBody.com

3 Nutrisystem Advanced Nutrisystem Inc. 4 Total Gym Total Gym Fitness LLC 5 Extenze Maximizer Health

Three payments of $39.95
plus $19.95 S&H
Three payments of $19.95
plus $12.95
About $10 per day
30-day trial for $49.95
Lead-generating

1 2 3

193 ⁴

192 5

180

PT Metrics Inc. Nutrisystem Inc. IdeaVillage BodyRev LLC Nautilus Inc.

$39.90 $11.67

$293.72 $0.00

$79.98 $7.99 $99 $17.42

$1,299 $129

BEAUTY

1 bareMinerals

2 Principal Secret 3 Sheer Cover

4 Luminess Air

5 Natural Advantage

MD Beauty Guthy-Renker Corp. Guthy-Renker Corp. Luminess LP Guthy-Renker Corp.

Two payments of $29.99 plus S&H 238

$29.95 plus $5.95 S&H 179

$29.95 plus $5.95 S&H 158

30-day trial for $29.95 plus S&H 131

$29.95 plus $7.95 S&H 112

BEAUTY 1 Proactiv Solution 2 bareMinerals 3 Lumineers 4 Bosley

5 Scalp Med

Guthy-Renker Corp.
MD Beauty
Den-Mat Holdings LLC
Bosley
Modern Health Labs Inc.

$19.95

$0.00

$5.95

$0.00

ENTERTAINMENT

1 Girls Gone Wild Mantra Entertainment $9.99 plus $6.99 S&H 77 2 Flower Power Time-Life Music Five payments of $29.99 plus S&H 74 3 Midnight Soul Time-Life Music 30-day trial for $9.95 plus S&H 48 4 Uptown Saturday Nite Time-Life Music Five payments of $29.99 plus S&H 42 5 The Soul Story Time-Life Music 30-day trial for $9.95 plus S&H 41

ENTERTAINMENT

1 eHarmony.com eHarmony.com Inc.

2 Girls Gone Wild Mantra Entertainment

3 Sports Illustrated N. Y. Giants Time Inc.

4 Wild America Wild America

5 Florida Vacation Guide Florida Tourism Ind. Mktg.

$0.00

$9.99

$89.04

$9.95

$0.00

$6.99

$0.00

$4.95

$0.00

HOUSEHOLD/KITCHEN

1 Shark VX3 Euro-Pro 2 Shark Steam Mop Euro-Pro

3 Tobi Steamer

Sylmark

4 Oreck Air

5 Sleep Number

Oreck Direct

Select Comfort Corp.

Four payments of $19.95 plus S&H 169 Three payments of $33 161 plus $15 S&H 1 Four payments of $29.95 150 2 plus $29.98 S&H ₃60-day risk-free trial ₄Lead-generating

5

110 96

HOUSEHOLD/KITCHEN Sham Wow Sham Wow Inc. Green Bags Allstar Marketing LLC Lumber Liquidators Lumber Liquidators Inc. SunSetter Awnings SunSetter Products Craft-Lite Cutter Merchant Media LLC

$19.95

$9.95

$0.00

$19.99

$7.95

$6.95

$0.00

$8.99

BUSINESS OPPORTUNITY

1 Free & Clear HCG Inc.

2 Shortcuts to Jeff Paul LLC Internet Millions

3 Auctions For Income

4 Cash Flow Business

$39.95 plus $9.95 S&H $39.95 plus $14.50 S&H

5 Real Estate Millionaire

Auction Profits LLC $39.95 plus S&H America’s Note Network Three payments of $39.95

plus $15 S&H

ITV Global $24.95 plus $9.95 S&H

257 204 1

2 188

3 166

4 82 5

PERSONAL
ExtenZe
Listen Up
Hoveround
Vibrating Touch
Joint & Muscle Relief

e-Vita Labs $0.00 IdeaVillage $14.99 Hoveround Corp. $0.00 Church & Dwight Co. $19.99 Advance Physicians Products $19.95

$0.00

$6.99

$0.00

$6.99

$5.95

Copyright 2008, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for March 2008. Based solely on frequency of programs aired on national cable networks monitored. IMS is a research and publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies involved in all aspects of the DR industry. IMS provides weekly and monthly reports of DRTV rankings, verification, evaluations, research, consulting, film and video production, post-production and broadcast duplication.