Research 4Q Short-Form 2007 Media Billings
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Top 40 Brands in Fourth-Quarter 2007 Short-Form DRTV
Reported Time Period: Oct. 1-Dec. 31, 2007
BRAND
1. Rosetta Stone Various Software
2. Ingles Sin Barreras Various Videos
3. Proactiv Solution
4. Tempur-Pedic Inc.
5. Scooter Store
6. Time-Life Various Recordings
7. Enzyte Drugs
8. Nutrisystem Nourishment
9. Colonial Penn Insurance
10. Bowflex Exercise Equipment
11. Dell XPS Computer Products
12. TVAtlas.com Various Recordings
13. Life Alert Miscellaneous
14. Mobility Products Unlimited
15. Liberty Medical Supply
16. Select Comfort
17. Olympia
18. Access Diabetic Supply
19. Senior Lending Network Various Videos
20. Listen Up Audio Products
21. Dell Inspirion Computer Products
22. Air Hogs Toys
23. Lipozene
24. America Directo
25. Craftmatic/Contour Ind.
26. Buxton Women’s Apparel
27. Blue Hippo Funding
28. Perfect Pushup Exercise Equipment
29. Petmed Express
30. Samurai Shark
31. BOSE QC 2 & QC 3 Audio Products
32. Debbie Meyer Green Bags
33. Mundo De Ingles
34. Hoveround
35. Gerber Life Insurance Co.
36. Computacion/Barreras Various Software
37. Extenze
38. Diabetes Care Club
39. Mighty Putty
40. Craft-Lite Cutter
Total Top 40:
CATEGORY
Computers, software and home office
Video supplies and equipment
Drug and toiletry
Household, furniture and appliances
Drug and toiletry
Audio supplies and equipment
Drug and toiletry
Drug and toiletry
Business
Crafts, hobbies, sporting goods and toys
Computers, software and home office
Audio supplies and equipment
General
Drug and toiletry
Drug and toiletry
Household, furniture and appliances
Household, furniture and appliances
Drug and toiletry
Video supplies and equipment
Audio supplies and equipment
Computers, software and home office
Crafts, hobbies, sporting goods and toys
Drug and toiletry
Drug and toiletry
Household, furniture and appliances
Apparel
Computers, software and home office
Crafts, hobbies, sporting goods and toys
General
Household, furniture and appliances
Audio supplies and equipment
Household, furniture and appliances
Multiple category ad
Drug and toiletry
Business
Computers, software and home office
Drug and toiletry
Drug and toiletry
General
Crafts, hobbies, sporting goods and toys
Dollars (000)
$56,963.3
$47,044.4
$46,265.8
$43,374.4
$39,472.0
$31,673.5
$31,212.3
$26,353.5
$22,808.8
$22,451.7
$22,213.8
$21,252.7
$20,425.8
$19,115.7
$16,967.7
$16,578.1
$16,098.4
$16,339.6
$15,160.2
$13,834.8
$13,384.5
$12,426.4
$12,128.3
$11,990.4
$11,918.9
$10,988.8
$10,827.9
$10,535.2
$10,514.9
$10,443.1
$10,338.9
$10,141.7
$9,838.2
$9,711.8
$9,707.6
$9,573.7
$9,125.4
$9,119.2
$8,837.6
$8,746.7
