fered for Internet and television sales.
DRTV discounts can be substantial,
with a possible MSRP for the Drill
Doctor of $112.95 promotion priced
at $59.97. Calls to Pro Tool’s sales,
customer service or technical support
teams are seamlessly passed to Medallion for fulfillment.
Still the drive to retail remains
paramount. “Because we have models
that appeal to anyone from the home
hobbyist to the professional tradesman, we typically promote the brand
more than a specific tool,” says Blodgett. “We definitely experience a spike
in retail sales after an infomercial.
And while our DRTV doesn’t pay for
itself, it does help to offset our advertising costs.”
Today, Drill Doctors sell at major
hardware retailers such as Sears, Home
Depot, Lowe’s, True Value, Do it Best,
Menards, Ace, Amazon.com and through
automotive after-market suppliers, indus-
Pro Tool’s Web site for Drill Doctor,
www.drilldoctor.com, builds off of the
DRTV campaign to boost sales both
directly and at retail.
trial tool suppliers and distributors in 25
Garnett recommends that his retail
clients eschew the “As Seen On TV”
verbiage. “To most consumers that red
logo appears gimmicky,” he says. “Drill
Doctor is an excellent tool that you’d
expect to see in any good retail store.
We don’t want to cheapen it.”
Such is the experience of Pro Tool,
a small manufacturing firm in a tiny
town tucked into Oregon’s Siskiyou
Mountains — a company that prides
itself on its quality of life as much as
its quality products and quality ad-
vertisements. Plaques line company
walls from: “Top 50 Small Company
Employers,” per Oregon Business Mag-
azine; and “Families in Good Com-
pany” to “Best New Product,” Handy-
man Club of America; “Retailers
Choice Award,” National Hardware
Show; and “Top 100 New Products,”
Do-It-Yourself Retailing magazine.
For the folks at Professional Tool
Manufacturing, different is definitely
Want to do branded
short-form DRTV with
Avalanche has a consistent record of hits
that make phones ring. We’ve had knock-
outs in nutraceuticals, entertainment,
beauty, financial, mobile content, fitness,
and more. Ready to step into the ring?
Contact us for short-form DRTV that
DELIVERS WINNING RESULTS.
Ava Seavey firstname.lastname@example.org
George Brianka email@example.com