The Only Independent Source for
Direct Response Marketers
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Research and Analysis
18 Jordan Whitney’s Program Rankings
20 The IMS Categorical Cable Rankings
22 Backchannelmedia’s DRTV Snapshots
24 TMP Internet Popularity Report
26 4Q Short-Form DRTV Media Billings Surge 46. 5 Percent
Analysis by Shay Moftakhar
82 Media Zone
DRTV Has the Answers for
the DVR Dilemma
By Timothy R. Hawthorne
84 Support Services
Reduce Costs and Increase
Profits Through Better
Synchronization With Your
By Tony Sziklai
90 Legal Review
FTC Act’s Section 5
Apparently Applies Across
By Gary D. Hailey and
Jeffrey D. Knowles
93 Meet Our
98 But Wait, There’s
6 Editor’s Note
The Nation’s Leading Ad Category Comes
Together in San Diego
86 Retail Outlet
Winter, Spring, Summer or Fall: Is Your Product
By Anthony Raissen
87 Net Gains
Real Time Is Really Essential
By Meyar Sheik
88 Radio Waves
What the Current Radio Landscape Means for
DR Radio Advertisers
By Brett Astor and Jeff Small
89 Global Perspective
Don’t Get Shanghaied! Scams and Tricks to
Avoid in China
By Bill Quarless
91 Guest Opinion
When Marketing Gets Accountable, the
Accountable Get Marketing
By Greg Banks
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