CONTACT: Eileen McGervey
AIS is the one-stop direct response solution.
Seamless implementation and reporting for
IVR, live-agent, Web and mobile sales.
See our ad on page x
CONTACT: Doug Garnett
See our ad on page 38
Avalanche Creative Services
CONTACT: Ava Seavey
We create and produce effective direct
response commercials, infomercials, print
ads, direct mail, Web banners and more. Our
ads make the phone ring.
See our ad on page 56
Broadcast Communications Media, Inc.
CONTACT: Doug Frankel
Broadcast Communications Media is a direct
response advertising company specializing
in radio and TV media buying. We also offer
advertisers full service expertise in all
aspects of the direct response process.
See our ad on page 45
Cannella Response Television Inc.
CONTACT: Frank Cannella
Industry’s oldest infomercial agency, special-
izes in national cable, broadcast and region-
al cable, including in-depth analysis on pro-
prietary Media Star TM software. Online report-
ing is available. CRT prides itself on
straightforward, no-nonsense answers when
dealing with clients. The bottom line is
Cannella’s primary objective.
See our ad on page 49
CONTACT: Dr. Nadia Ashrafian
PHONE: 949-305-0670, ext. 102/
We are a boutique full-service DR advertising
agency, offering short-form and long-form
infomercial production, media buying (televi-
sion and radio, long and short form), direct
mail, campaign management, call center
scriptwriting and contracting with all the
best vendors in the industry to ensure a
healthy campaign run.
See our ad on page 20
Catalyst Computer Services Inc.
CONTACT: Richard Shaw
CATALYST AIR DATE MANAGEMENT S YSTEM™
computer software manages spot/long-form
media buys, accounting, trafficking and
See our ad on page 52
Cesari Response TV Inc.
CONTACT: Yolanda Christianson
PHONE: 800 585-7975 x313
A full-service direct response marketing
company specializing in marketing strategy,
long- and short-form direct response TV
advertising production, as well as long- and
short-form media buying and management.
“Branding through direct response.”
See our add on page 53
CONTACT: Scott Paternoster
Chief Media is New York’s only multimedia
direct response marketing agency and is the
ONLY agency in the direct response industry
that can guide you through all phases of a
direct response initiative from inception to
See our add on page 36, 37
COREMedia Systems Inc.
CONTACT: Glen DeKraker
COREMedia Systems is the leader in the
design, development, implementation and
support of direct response buy management
and response analysis software.
See our ad on page 63
Creative Juice Direct
CONTACT: Steven (Steve) Gotcher
PHONE: 512-858-0808, ext 100
DRTV specialists; long and short form —
creating, producing, writing, directing, edit-
ing and post production, integrated brand
management; our style and experience will
deliver your hit show.
See our ad on page 78
Customer Service Direct
CONTACT: Nicola de la Salle
Customer service support offering: intelligent
IVR, live operators — English and Spanish
speakers, E-mail support – HTML and text
and live chat.
See our ad on page 47
Datapak Services Corporation
CONTACT: Jeff McMann
PHONE: 248-446-9500 ext. 3006
Our business is direct-to-consumer fulfill-
ment, but our reputation for exceptional cus-
tomer service and unquestioned commitment
to our clients and their customers is what
gives us our identity.
See our ad on page 12
CONTACT: Scott Kowalchek-President
DirectAvenue is a full service media agency
specializing in combining direct response
(DR) with brand marketing. With our results-
driven approach, we are the direct avenue to
your advertising success!
See our ad on page 64
Direct Response Media Inc.
CONTACT: Maria Eden
We are a full-service media buying agency,
specializing in both long- and short-form
See our ad on page 61
E&M Advertising Inc.
CONTACT: Michael Medico
E&M is a vertically integrated broadcast
direct response agency specialized in execut-
ing promotions and managing response.
See our ad on page 10
CONTACT: Sean Fay
See our ad on page 22
CONTACT: Jeff Duening
FedEx SmartPost has a completely integrated
national network that picks up, sorts and
delivers your packages directly to USPS facil-
ities for final delivery.
See our ad on page 7
CONTACT: Susan Golden
See our ad on page 39
CONTACT: Mark Ratner
A full-service television advertising agency
specializing in creative, production, media
buying, tape duplication and integrated
See our ad on page CV2
Higher Power Marketing
CONTACT: Peter Feinstein
Higher Power Marketing creates and places
per inquiry advertising in radio, TV and
newspaper. Our clients get the results we
promise, or they get their money back —
See our ad on page 54
CONTACT: Darci Muth
We market to demographics, not product
categories. iBOXfilms understands the psy-
chology and the buying behavior of the 50+
See our ad on page 11
Icon Media Direct Inc.
CONTACT: Nancy Lazkani
Icon Media Direct is a full-service media
planning and buying direct response agency
with more than 16 years experience in short-
and long-form infomercials.
See our ad on page False Cover
Imagine Fulfillment Services
CONTACT: Andy Arvidson
Imagine Fulfillment Services (IFS), with cor-
porate headquarters in Torrance, Calif., is an
industry leader of order fulfillment services
for the direct response industry. IFS’s client
portfolio includes Fortune 500 companies
and major film studios. IFS has 300,000
square feet of building space and 319 full-
time employees that handle more than 50
active consumer infomercial and short-form
DRTV order fulfillment campaigns.
See our ad on page 26-27
CONTACT: Derek Viglianti
Info Tech’s media management system is a
Web-based solution for long and short-form
DR campaign management and reporting
across various media, including broadcast,
print, Internet and more.
See our ad on page 29
JB T Media Management Inc.
CONTACT: Sandra Cercone
A one-stop media placement and media
management agency specializing in long-
form media placement, national cable place-
ment, local broadcast placement, regional
cable placement and special per inquiry
See our ad on page 31
CONTACT: Ed Crain
E-MAIL: firstname.lastname@example.org URL: www.kingstar.tv
From production to media Kingstar Direct
and its divisions have the experience and the
expertise necessary to sell your product.
Direct response - direct results.
See our ad on page 62
CONTACT: Ed Barbara
Livemercial — the leader in online direct
See our ad on page 8, 9
Liquid Focus Inc.
CONTACT: Kenneth Osborn
PHONE: 203-635-4382, 866-892-0259
Liquid Focus is a pioneer of interactive direct
response systems and marketing methods,
providing competitively priced turnkey E-
commerce and online marketing services.
See our ad on page 81
Lockard & Wechsler Direct
CONTACT: Richard Wechsler (LWD)
Lockard & Wechsler is a full-service direct
response media company and direct market-
ing agency located in New York. The former
Time Prophets recently joined forces with
Lockard & Wechsler to form Lockard &
See our ad on page CV3
Manhattan Media Services Inc.
CONTACT: Marianna Morello
A full-service print-media buying agency
specializing in placing print ads in maga-
zines, newspapers and FSIs at rates that are
up to 70% off prevailing rates.
See our ad on page 19
CONTACT: Yolanda Higgins
A full-service marketing and media place-
ment firm specializing in infomercial devel-
opment, production and media buying/track-
ing. Exclusive infomercial media representa-
tive on both SPIKE TV (formerly TNN) and
See our ad on page 16
Mercury Media Inc.
CONTACT: Dan Danielson
Mercury Media is a full-service media man-
agement agency specializing in the strategic
planning and buying of direct response
media in long-form and short-form cam-
See our ad on page 21
More Media Direct, Inc.
CONTACT: Mickey Silverman
PHONE: (305) 672-9793
See our ad on page 77
CONTACT: Hal Altman
PHONE: 909-517-2200 FAX: 909-517-1570
Full-service fulfillment company with its new
becoming an innovator and leader in E-com-
See our ad on page 48