Research Jordan Whitney’s Program Rankings
Rank Last Month
1 NR
21
32
45
5 NR
67
7 NR
89
9 NR
10 8
Program
Scalp Med
P90X
Free & Clear
bareMinerals
Turbo Jam
Shark VX3
Sleep Number Bed
Lifestyle Lift
6-Week Body Makeover
GT Xpress
Host
Wendy Walsh
Tony Horton
John Beck
Leslie Blodgett
Chalene Johnson
Mark Rosen
Colleen Needles
Wendy Rutledge
Nanette Harrison
Joe Farago
Product
Hair regrowth product
Exercise program
Real estate system
Makeup
Fitness program
Cordless floor cleaner
Inflatable mattresses
Facelift procedure
Weight-loss program
Countertop grill
Price
Free trial
$99
$39.95
$59.90
$59.85
$99.80
Lead-generating
Lead-generating
$119.94
$39.90
Producer/Distributor
Guthy-Renker Corp.
BeachBody.com
HCG Inc.
MD Beauty
BeachBody.com
Euro-Pro
Select Comfort
Lifestyle Lift
Provida
GAIAM
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
2
5
4
NR
6
7
NR
NR
10
8
Program
Nutrisystem
Slim Shots
Jenny Craig
Pet Meds
Weight Watchers
Total Gym
Ped Egg
Life Lock
Gold Kit
DirectBuy
Product
Delivered weight-loss meals
Appetite controller
Weight-loss centers
Home-delivered pet medication
Weight-loss centers
Home gym
Pedicure tool
Identity theft protection
Cash for scrap gold
Discount furnishing centers
Price
Lead-generating
Lead-generating
Lead-generating
Lead-generating
Lead-generating
Lead-generating
$10
Lead-generating
Lead-generating
Lead-generating
Producer/Distributor
Nutrisystem Inc.
IdeaVillage
Jenny Craig
Pet Meds
Weight Watchers
Total Gym Fitness LLC
TELEBrands
Life Lock
Lippincott LLC
UCC Total Home
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending April 23, 2008.
Copyright 2008. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
