Research 4Q 2007 Radio Media Billings
> > Fig. 5
Fourth-Quarter 2007 DR Radio Categorical
Breakdown of Dollars Spent by Outlet and Category
Reported Time Period: Total Network National Local
Oct. 1-Dec. 31, 2007 Radio Spot Radio Radio
Category Dollars(000) Dollars(000) Dollars(000) Dollars(000)
Apparel $164.2 $74.6 $0 $89.6
Audio supplies and equipment $3,904.4 $3,902.2 $0 $2.2
Automotive and travel $84.3 $0 $0 $84.3
Business $14.3 $14.3 $0 $0
Collectibles and art $2.9 $0 $1.4 $1.5
Computers, software and home office $77.0 $12.4 $29.1 $35.5
CorrespondenceSchools $5.9 $0 $3.4 $2.5
Crafts, hobbies, sporting goods and toys $710.6 $709.0 $0 $1.6
Drug and toiletry $2,337.6 $623.3 $0 $1,714.3
Food and beverage $628.8 $587.9 $10.0 $30.9
General $1,530.8 $1,502.0 $0 $28.8
Home and building $223.2 $210.0 $0 $13.2
Household, furniture and appliances $6,919.7 $3,654.3 $0 $3,265.4
Lawn, garden, seeds and bulbs $26.0 $0 $0 $26.0
Multiple category ad $1,119.3 $0 $0 $1,119.3
Publishers and book clubs $171.6 $18.3 $0 $153.3
Video supplies and equipment $225.9 $224.6 $0 $1.3
Grand Total $18,146.5 $11,532.9 $43.9 $6,569.7
> > Fig. 6
4Q 2007 Top 10 DR
Radio Campaigns
Total
Brand
Select Comfort
Bose Quietcomfort 2 & 3
Homedics
Tempur-Pedic Inc.
Purity Products
Bose Corp. Audio Products
Media Power
REI Sporting Goods
NAC Vitamin Co.
Bose Wave
Total Top- 10 Radio DR Campaigns
Category
Household, furniture and appliances
Audio supplies and equipment
Household, furniture and appliances
Household, furniture and appliances
Multiple category ad
Audio supplies and equipment
Drug and toiletry
Crafts, hobbies, sporting goods and toys
Drug and toiletry
Audio supplies and equipment
Dollars (000)
$4,136.9
$2,184.8
$1,321.3
$1,129.2
$1,086.2
$755.0
$745.2
$694.6
$633.1
$507.6
$13,193.9
TNS Media Intelligence is the leading provider of strategic media and
marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative
intelligence on millions of brands across 20 media. These figures are
based on TNS Media Intelligence multimedia ad expenditure database across the following measured media:
Local Radio, National Spot Radio and Network Radio. Figures do not contain public service announcement (PSA)
data. For information about TNS Media Intelligence please call (212) 991-6000 or visit www.tns-mi.com.
> > Fig. 7
Complete List of 4Q 2007
Network DR Radio
Campaigns
CATEGORY
BRAND
Apparel
Empire Diamond Jewelry
Audio supplies and equipment
Bose Quietcomfort 2 & 3
Bose Corp. Audio Products
Bose Wave
C. Crane Co.
Bose Quietcomfort 2
TV Ears Audio Products
Top Trader Investments Various Recordings
Bose Quietcomfort 3
Bose In-Ear Audio Products
Business
Complete Choice Plans Insurance
Gerber Life Grow-Up Plan Insurance
Computers, software and home office
Rosetta Stone Various Software
Crafts, hobbies, sporting goods and toys
REI Sporting Goods
Perfect Pushup
Bowflex Exercise Equipment
Drug and toiletry
Nutrisystem Inc.
Blue-Emu
Cholox
Avacor
NAC Vitamin Co.
Dr. Thompson’s Coldwar
Master Omega 3
Tautinol
Proactiv Solution
Skin Zinc
Coco Pure
Food and beverage
Bocajava.com
Lobster Gram
General
Pajamagram
Blanchard & Co. Coins
Vermont Teddy Bear Co.
Stanford Coins & Bullion
Fathead
Odyssey Marine Exploration Coins
Positive Behavior Programs
Home and building
Drill Doctor
Household, furniture and appliances
Homedics
Select Comfort
Tempur-Pedic Inc.
CPAP Pro
Publishers and book clubs
Nation Magazine Subscriptions
Nation Newspaper Subscriptions
Video supplies and equipment
Big Idea Various Videos
Excel Entertainment
Total Network Radio Direct Response
Total Dollars
(000)
$74.6
$2,184.8
$755.0
$507.6
$225.7
$100.0
$75.0
$29.3
$23.3
$1.5
$13.4
$0.9
$12.4
$694.6
$7.6
$6.8
$318.6
$163.0
$70.8
$53.4
$10.0
$2.5
$2.5
$1.2
$0.6
$0.4
$0.3
$380.7
$207.2
$466.9
$412.5
$289.4
$210.0
$78.0
$40.1
$5.1
$210.0
$1,321.3
$1,152.7
$1,129.2
$51.1
$12.7
$5.6
$175.2
$49.4
