Research
DRTV Snapshots
CALL SIGN
DMA
AFFILIATION
DMA
AFFILIATION
Best KCBU-DT
Salt Lake City
Ind.
CHANGE IN NAME
HOURS
286.5 Best
Angel Two Multiple
Satellite
CHANGE IN
HOURS
175
Worst WMFP
Boston
Ind.
-119.5 Worst R2C TV
Multiple
Satellite
-97
RANK
1
2
3
4
5
DMA
San Francisco Bay Area
Los Angeles
Miami/Fort Lauderdale
Dallas/Fort Worth
Houston
HOURS
5,432
5,049
4,590
4,349
3,833
DMA RANK
5
2
16
6
10
RANK
1
2
3
4
5
PROGRAM TITLE
By Popular Demand
The QVC Morning Show
Patio & Garden
Problem Solvers
Gardening Made Easy by Cottage Farms
TOTAL AIR COUNT
22
18
17
14
13
RANK
1
2
3
4
5
6
7
8
9
10
PROGRAM TITLE
Gemstones
Jewelry
Celebrity Shopping Network
Live Jewelry Auctions
Great Stuff
The Jewelry Mart
TWTV Marketplace
Jewelry Television
Shopping Kentuckiana
Jewelry: Watches
TO TAL AIR COUN T
1,991
1,919
1,481
1,344
554
473
472
381
360
357
# OF OUTLETS
61
59
11
5
1
1
3
20
1
746
RANK CALL SIGN
1 KLDT-DT
2 WSAH
3 KDMD
4 KCBU-DT
5 WSBS
6 WMCN-DT
7t KSPX-DT
7t KSPX
9t WGEN-DT
9t WGEN
DMA
Dallas/Fort Worth
New York
Anchorage
Salt Lake City
Miami/Fort Lauderdale
Philadelphia
Sacramento-Stockton (Calif.)
Sacramento-Stockton (Calif.)
Miami/Fort Lauderdale
Miami/Fort Lauderdale
AFFILIATION
Ind.
Ind.
iAff.
Ind.
Ind.
Ind.
iAff.
iAff.
Ind.
Ind.
HOURS
645
579.5
545.5
541
524
516
507
507
503
503
Copyright 2008. All rights reserved. Backchannelmedia Inc., 105 South St., Boston, MA 02111. Phone: (617) 728-3626; fax:
(617) 517-7777; E-mail: emartin@backchannelmedia.com. Source of data: Tribune Media Services, the Federal
Communications Commission (FCC) and Axciom. Research time period: April 2008. Backchannelmedia Inc. was founded with
the belief that television advertising should and can become accountable through media research, and robust direct-to-customer analysis. Our model is backed
by three extensive patent applications, as well as several proprietary Web applications including Research, a tool that offers media planners the most comprehensive,
free Web-based planning tool available.
