Response Magazine - June 2008

Becoming an

Infomercial Guru is easy

CoreDirect gives you the power to buy, bill, pay for, and analyze your long form buys in as many ways as you can think of. Cost per order, cost per lead, sales-to-ad ratio, conversions, revenue – your imagination is the limit. Visualize calls by geography and region, against census and demographics, using CoreDirect’s integrated graphing and mapping.

Data in harmony

• Autoflight ^TMempowers you to flight days, weeks, months or even a year with just few keystrokes.

• Bulk Allocation allows you to easily change program titles across many airings.

• Flowchart flights into a Calendar view for reporting ease.

• Automatically process results from telemarketers, fulfillment houses, verification services, and ad servers.

• Two-way accounting integration with QuickBooks and other major accounting systems.

• Full featured flexible report writer, Microsoft^®Office integration, and much more.

• Get started quickly by importing historical data from a third party or internal system.

Simplify and feel the energy flow Why climb mountains in search of wisdom, when you can put the renowned buying, analytics, and reporting power of CoreDirect to work for your long form buys? Become your company’s long form guru and join thousands more in North America’s finest direct response agencies.