The Only Independent Source for
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Response (ISSN 1523-7656) is published monthly by Questex
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Response, P. O. Box 1270
6 Editor’s Note
With All the Brand Madness, Don’t Forget the
Research and Analysis
16 Jordan Whitney’s Program Rankings
18 The IMS Categorical Cable Rankings
20 Backchannelmedia’s DRTV Snapshots
22 TMP Internet Popularity Report
24 4Q 2007 DR Radio Media Billings Decline $4 Million
Analysis by Shay Moftakhar
58 Media Zone
Back to Basics: 5 Keys to Successful Media
Management and Response
By Steve Newton
60 Meet Our Advertisers
61 Classified Directory
64 But Wait, There’s More!
Response on the Road ... at Response Expo 2008
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