Inventors Showcase New Ideas to
Nearly 1,500 Attendees
By Thomas Haire ( firstname.lastname@example.org)
PITTSBURGH — On June 11-14, the
annual Invention & New Product Exposition (INPEX) drew more than 300
exhibitors and nearly 1,500 attendees to
the stunning David L. Lawrence Convention Center, overlooking the Allegheny River in downtown Pittsburgh.
The event included a number of special
events for attendees, as well as the opportunity for inventors to present their
to a slew of
product marketing com- Inve ntors were able t o
panies, direct present their products
response to producers from “The
Tonight Show With Jay
experts and Leno” for a special
other curious segment on the late-
attendees. night TV show.
very pleased INPEX team members Susie Rich, Nicole Hait and Jenny Lawlor r esponse world.
at the amount — and Lawlor’s husband Joe — welcome attendees to a special As part of the
of business cocktail reception on the rooftop deck of the Lawrence Convention event schedule,
attendees and Center in Pittsburgh on June 12. Response Maga-exhibitors at zine sponsored
INPEX this year,” says Nicole Hait, di- and co-hosted a panel on Friday, June
rector of INPEX. “We had 17 countries 13 where qualified inventors were able
represented, as well as more than 1,500 to present their products to direct reinventions on display. We are about sponse experts. The panels, moderated
to start following up with our exhibi- by the Direct Response Academy’s Greg
tors, and plans are already underway for Sarnow and Response Editor-in-Chief
INPEX 2009.” Thomas Haire, gave feedback to inven-
Representatives of major branders, tors and suggested which DR outlets
such as Everlast, Bosch, Irwin Tools, — from TV to radio to home shopping
Tupperware and Hasbro, met with in- to catalog — might give the inventor
ventors as part of the always tough com- the best opportunity to break into the
petition to find the “next big thing.” DR marketplace.
Also on hand were representatives of During the event, the INPEX team
NBC’s “Tonight Show with Jay Leno,” hosted select VIP attendees in a luxury
who filmed exhibitor product demon- suite at beautiful PNC Park on the
strations for a segment on the well- evening of July 11 for a Pittsburgh Pi-known late-night program. At the same rates baseball game. Attendees were also
time, inventors were able to pick the treated to a cocktail reception on the
brains of a number of product marketing rooftop deck of the Lawrence Conven-experts, including many from the direct tion Center on July 12.