TableofContents
Order Fulf illment
Customer Service Features
3rd P arty Log istics COVER STORY
PAGE
26
26Nokia Puts DR in Your Pocket
The new Nokia Interactive works with
Hyundai, BP and Pepsi on mobile campaigns, and
Jeremy Wright says the company — and the mobile
marketing revolution — is just getting started.
By Thomas Haire
Cover and cover story photography by
Bryce Vickmark/WpN
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34
Just ask our clients.
Ship-Right Solu ti o n s, LLC
South P ortland , M E 04106
1-8
6 6-393 - 7447 Ext. 205
Vol. 16, No. 10 July 2008
MARKET SPOTLIGHT
34Broadcasting in Digital
The 2009 transition will eventually change
the way that Americans watch TV and the way that
marketers buy media for broadcasting on sets, mobile
phones and the Internet.
By Jacqueline Renfrow
LONG-FORM PRODUCTION
42Take the Long View
Long-form producers get
creative in their efforts to advance the
format while battling high media costs.
By Bridget McCrea
CORPORATE CASE STUDY
48Marketing the Global
Classroom
Education First successfully launched
its College Break program by capitalizing on online
social networking and other Web-based DR tactics.
By Jacqueline Renfrow
Learn more at:
www.shiprightsolutions.com
and read what our clients are saying
News
8 Inventors Showcase New Ideas to Nearly
1,500 Attendees
10 Broadcast Networks Sell $9.2 Billion in
Upfront Ads
10 Merck Pays $58 Million in Vioxx Ad Settlement
10 Advertising Expenditures Increase 0.6 Percent
in First Quarter
12 NBC Universal and Nielsen Measure ROI
12 Notable News
13 Viacom Launches
Spike.com
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48
SUPPORTERS OF:
R
D
M
A
Direct Response
Marketing Alliance
