And further down the line, the
medium will open up new possibilities
for television advertisers. “There will
be more consumers to watch, so from
a broadcaster and advertiser’s point of
view, that means more eyeballs on content,” says Levy.
For instance, what if a cliffhanger
episode of a television show triggers a
consumer to use the phone’s datalink
to jump to the Internet and check out
another episode? This could also mean
more revenue for the mobile operator.
And if a show — as is done successfully
on Fox’s “American Idol” — uses texting
to vote, it means more average revenue
While the future of mobile broadcast-
subsidiary of Qualcomm, hosts a similar
television-to-mobile company; however,
the programs are time-shifted and aired
through phones via FLO TV. MediaFLO
began a deal with Verizon Wireless in
2007 and in May signed a deal with
AT&T. It now offers services in 58
markets across the country and anticipates more launches as local broadcasters
vacate some of the spectrum during the
digital transition. MediaFLO works with
entertainment companies such as CBS,
NBC, Fox, MTV Networks and ESPN.
MediaFLO’s expanding business is
geared toward men and women, mostly
those between the ages of 18-49, but it
considers its target audience to be “any-
As we s“ee GPS tie into this
model, I won’t be surprised if
one day you’re watching TV as
you walk by a Burger King, and
you’ll see an ad on your phone
that says, ‘Don’t you feel like a
— Gary Levy, Telegent
ing is still unknown, Levy gets excited at
the prospects of free-to-air. He anticipates larger audience and revenue possibilities for broadcasters, advertisers and
service providers. And eventually, there
may be a second primetime: rush-hour
“As we see GPS tie into this model,
I won’t be surprised if one day you’re
watching TV as you walk by a Burger
King, and you’ll see an ad on your phone
that says, ‘Don’t you feel like a Whopper
today?’” he says.
San Diego-based MediaFLO, a
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