Response Magazine - September 2008

Argo Marketing Group CONTACT: Jason Levesque PHONE: 207-786-5200 FAX: 207-786-5250 E-MAIL: jason@argomarketinggroup.com URL: www.argomarketinggroup.com A direct response campaign management company, specializing in optimizing profitability through optimization of sales, retention, and costs. See our ad on page 48

Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 60

Avalanche Creative Services CONTACT: Ava Seavey PHONE: 212-206-9335 FAX: 212-206-1538 E-MAIL: avas@avalanchecreative.tv URL: www.avalanchecreative.tv We create and produce effective direct response commercials, infomercials, print ads, direct mail, Web banners and more. Our ads make the phone ring. See our ad on page 38

Broadcast Communications Media Inc. CONTACT: Doug Frankel PHONE: 310-452-6585 FAX: 310-452-6766 E-MAIL: dfrankel@bcmedia.tv URL: www.bcmedia.tv Broadcast Communications Media is a direct response advertising company specializing in radio and TV media buying. We also offer advertisers full-service expertise in all aspects of the direct response process. See our ad on page 7

Cannella Response Television Inc. CONTACT: Robert Medved PHONE: 262-763-4810 FAX: 262-763-2875 E-MAIL: rmedved@drtv.com URL: www.drtv.com Industry’s oldest infomercial agency, specializes in national cable, broadcast and regional cable, including in-depth analysis on proprietary Media Star ^TM software. Online reporting is available. CRT prides itself on straightforward, no-nonsense answers when dealing with clients. The bottom line is Cannella’s primary objective. See our ad on page 65

Capital Media CONTACT: Dr. Nadia Ashrafian PHONE: 949-305-0670, ext. 102/ 800-571-3936 FAX: 949-305-0670 E-MAIL: ben@capitalmedia.com URL: www.capitalmedia.com We are a boutique full-service DR advertising agency, offering short-form and long-form infomercial production, media buying (television and radio, long and short form), direct mail, campaign management, call-center scriptwriting and contracting with all the best vendors in the industry to ensure a healthy campaign run. See our ad on page 22

Chief Media CONTACT: Scott Paternoster PHONE: 212-300-8487 E-MAIL: info@chiefmedia.com URL: www.chiefmedia.com Chief Media is New York’s only multimedia direct response marketing agency and is the only agency in the direct response industry that can guide you through all phases of a direct response initiative, from inception to fulfillment. See our add on page 36, 37

Concepts TV Productions Inc. CONTACT: Collette Liantonio PHONE: 973-331-1500 FAX: 973-331-1550 E-MAIL: collette@conceptstv.com URL: www.conceptstv.com Direct response experts specializing in production of commercials and infomercials for more than 20 years. See our ad on page 70

COREMedia Systems Inc. CONTACT: Glen DeKraker PHONE: 973-276-0882 FAX: 973-276-0891 E-MAIL: gdekraker@coremedia-systems.com URL: www.coremedia-systems.com COREMedia Systems is the leader in the design, development, implementation and support of direct response buy management and response analysis software. See our ad on page 17

Datapak Services Corporation CONTACT: Jeff McMann PHONE: 248-446-9500 ext. 3006 FAX: 248-446-9595 E-MAIL: jmcmann@datapakservices.com URL: www.datapakservices.com Our business is direct-to-consumer fulfillment, but our reputation for exceptional customer service and unquestioned commitment to our clients and their customers is what gives us our identity. See our ad on page 24

Dial 800 PHONE: 800-DIAL-800 FAX: 800-FAX-LINE E-MAIL: sales@dial800.com URL: www.dial800.com Dial 800 is a marketing optimization company specializing in call recording, call routing, vanity numbers, lead tracking and lead demographics. Our products and software allow you to manage and measure marketing efforts and dramatically increase profits. See our ad on page 82

Direct Impact Group CONTACT: Andrew G. Gordon PHONE: 617-964-4141 FAX: 617-964-9193 E-MAIL: andrewg@directimpactgroup.com URL: www.directimpactgroup.com At Direct Impact Group we are ROI-obsessed. We are a strategic, direct marketing firm that wields Direct Power Branding ^TM to drive response and simultaneously build positive brand images. See our ad on page 54

Direct Response Media Inc. CONTACT: Maria Eden PHONE: 610-995-0200/800-898-DRM1 FAX: 610-995-0300 E-MAIL: maria@directresponsemedia.com URL: www.directresponsemedia.com We are a full-service media buying agency, specializing in both long- and short-form campaigns. See our ad on page 52

E&M Advertising Inc. CONTACT: Michael Medico PHONE: 212-981-5901 FAX: 212-981-2121 E-MAIL: mmedico@emadv.com E&M is a vertically integrated broadcast direct response agency specialized in executing promotions and managing response. See our ad on page 69

Easy Ad Finder CONTACT: Eddy Pham PHONE: 650-784-6351 E-MAIL: eddy.pham@easyadfinder.com See our ad on page 67

Euro RSCG EDGE CONTACT: Shannon Ellis PHONE: 760-994-5154 E-MAIL: shannon.ellis@eurorscg.com URL: www.eurorscg.com Euro RSCG EDGE is a specialized agency with more than 14 years experience creating direct response, short-form, and long-form television advertising for branded companies. See our ad on page 85

FedEx SmartPost CON TACT: Jeff Duening PHONE: 262-796-6800 URL: www.smartpost.fedex.com FedEx SmartPost has a completely integrated national network that picks up, sorts and delivers your packages directly to USPS facilities for final delivery. See our ad on page 11

Game Show Network CON TACT: Amy Leifer PHONE: 646-557-2963 FAX: 646-557-2993 E-MAIL: aleifer@gsn.com URL: gsn.com GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and online competition games site, GSN. com. As the premier television network for games, GSN produces some of the most popular original game tournaments and free games. The company is jointly owned by Sony Pictures Entertainment and Liberty Media Corp. See our ad on page 61

Golden Media CON TACT: Susan Golden PHONE: 206-763-5886 FAX: 206-763-7005 E-MAIL: susan@goldenmedia-nw.com See our ad on page 41

Hawthorne Direct CON TACT: Mark Ratner PHONE: 641-472-3800 FAX: 641-472-8851 E-MAIL: drtv@hawthornedirect.com URL: www.hawthornedirect.com A full-service television advertising agency specializing in creative, production, media buying, tape duplication and integrated marketing. See our ad on page CV2

Higher Power Marketing
CON TACT: Peter Feinstein
PHONE: 888-922-3580
FAX: 480-837-2589
E-MAIL: peterf@hpowermarketing.com
URL: www.hpowermarketing.com
Higher Power Marketing creates and places
per inquiry advertising in radio, TV and
newspaper. Our clients get the results
we promise, or they get their money back
— guaranteed.
See our ad on page 46

iBOXfilms
CON TACT: Darci Muth
PHONE: 610-518-9300
FAX: 610-518-9166
URL: www.iboxfilms.com
We market to demographics, not product
categories. iBOXfilms understands the
psychology and the buying behavior of the
over- 50 market.
See our ad on page 15

Icon Media Direct Inc. CON TAC T: Nancy Lazkani PHONE: 818-995-6400 FAX: 818-995-6405 E-MAIL: info@iconmediadirect.com URL: www.iconmediadirect.com Icon Media Direct is a full-service media planning and buying direct response agency with more than 16 years experience in short- and long-form infomercials. See our ad on page 19

Ignite Media Solutions CON TAC T: Eileen McGervey PHONE: 800-995-3138 E-MAIL: info@ignitemedia.com URL: www.ignitemedia.com Ignite Media Solutions is the one-stop direct response solution. Seamless implementation and reporting for IVR, live-agent, Web and mobile sales. See our ad on page 25

Infomercial Testimonial Group CON TAC T: Eddie Gaut PHONE: 714-850-9777 FAX: 714-850-9797 E-MAIL: egaut@detuaginc.com URL: www.Infomercial TestimonialGroup.com Infomercial Testimonial Group (I TG) is a division of DE TUAG Testing inc. I TG provides real life testimonials and scientific testing for products and is the leading independent DRTV provider. See our ad on page 20

InfoTech/ITS CON TAC T: Derek Viglianti PHONE: 212-245-4222 FAX: 212-245-1940 E-MAIL: dviglianti@infotechfb.com URL: www.infotechfb.com Info Tech’s media management system is a Web-based solution for long and short-form DR campaign management and reporting across various media, including broadcast, print, Internet and more. See our ad on page 51

The Inspiration Network CON TAC T: Marc Favaro PHONE: 303-663-9512 FAX: 775-599-6538 E-MAIL: mfavaro@insp.com URL: www. insp.com History was made! The Inspiration Network has just grown 150% from 22 to 55 million homes, giving you unprecedented access to this valuable television audience. See our ad on page 59

JBT Media Management Inc. CON TAC T: Sandra Cercone PHONE: 480-777-8811 FAX: 480-777-0727 E-MAIL: sandy@jbtmedia.com URL: www.jbtmedia.com A one-stop media placement and media management agency specializing in long-form media placement, national cable placement, local broadcast placement, regional cable placement and special per inquiry packages. See our ad on page 29

Kingstar Media
CON TAC T: Jake Willitts
PHONE: 416-869-0631
FAX: 416-869-0641
E-MAIL: info@kingstar.tv
URL: www.kingstar.tv
Kingstar Media specializes in build-
ing comprehensive and effective direct
response media strategies that success-
fully penetrate the Canadian market.
See our ad on page 58