The summer months are always a festive
time in the direct response business, as
cocktail events, networking cruises and
other social events dot the calendar. In July and
August, the Response team went coast to coast,
from San Diego to Washington, D.C., and many
points in between to network with DR industry
leaders. From a boat cruise in Wisconsin to a
college football game in Charlottesville, Va.,
let’s catch up with the excitement in the direct
response industry’s past two months.
Response’s Adam Carrillo visited
the Washington, D. C., offices
of Venable during the DMAW
event in late July, where he
met with members of the firm’s
Advertising, Marketing and New
Above, Response’s Adam Carrillo
(top center) joins the Capital Media
team for a special networking harbor
cruise in Southern California. At right,
Capital Media leader Nadia Ashrafian
(center) welcomes more guests.
Mercury Media’s ARM division held an August
cocktail party in New York for its direct response
contacts. Above, Mercury Media’s Joel Schaeffer,
ARM’s Kristi Tropp, Discovery Communications’
Joe Abruzzese and John Carozza, and ARM’s Cheryl
Green enjoy themselves.
ARM’s Nicole Swahn (left) and Emily Warshauser (right)
flank Fox’s Angelica Martinez and Lifetime’s Nicole Gallo
at the ARM event.
Rick Petry, Electronic Retailing Association (ERA) interim
president/CEO, joins fellow University of Southern California
alum and Response Editor-in-Chief Thomas Haire at Scott
Stadium in Charlottesville, Va., on August 30. There, they
watched USC trounce the University of Virginia, 52-7.
APG’s Mick Rispoli, Thill
Logistics’ Todd Thill, West
Corp.’s Eric Stracener, Litle
& Co.’s Chris Reinmuth and
Response’s Thomas Haire
and John Yarrington prepare
to board a private flight
to the Mississippi River
town of La Crosse, Wis., as
part of the fourth annual
Thill Logistics Houseboat
Networking trip, which took
place July 17-20.
On the morning of July 17, the Response team visited
Thill Logistics’ new Neenah, Wis., facility for a site
inspection and tour.