Rank Last Month
1 7
2 2
3 1
4 4
5 8
6 NR
7 3
8 NR
9 NR
10 NR
Program
Meaningful Beauty
10-Minute Trainer
Free & Clear
bareMinerals
Lifestyle Lift
6-Week Body Makeover
Magicjack
Shark VX3
Murad Resurgence
Tempur-Pedic
Host
Cindy Crawford
Tony Horton
John Beck
Leslie Blodgett
Wendy Rutledge
Nanette Harrison
Mel Arthur
Mark Rosen
Joan Lunden
Dave Nemeth
Product
Skincare system
Exercise program
Real estate system
Makeup
Facelift procedure
Weight-loss program
Digital online phone service
Cordless floor cleaner
Skincare system
Foam mattress
Price
$29.95
$66.66
$39.95
$59.90
Lead-generating
$119.94
Lead-generating
$99.80
$39.95
Lead-generating
Producer/Distributor
Guthy-Renker Corp.
BeachBody.com
HCG Inc.
Bare Escentuals Inc.
Lifestyle Lift
Provida Life Sciences
Savings Shopping Network
Euro-Pro
Murad
Tempur-Pedic
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
1
3
NR
NR
7
4
NR
NR
8
NR
Program
Nutrisystem
Jenny Craig
Cash 4 Gold
Proactiv Solution
DirectBuy
Slim Shots
Green Bags
Ped Egg
Riddex Pro
Peticure
Product
Delivered weight-loss meals
Weight-loss centers
Cash for gold jewelry/scraps
Acne treatment
Discount furnishing centers
Appetite controller
Bags that keep foods fresh
Pedicure tool
Electronic pest repellant
Tool for grooming pet’s paws
Price
Lead-generating
Lead-generating
Lead-generating
$19.95
Lead-generating
Lead-generating
$9.95
$10.00
$29.95
$29.99
Producer/Distributor
Nutrisystem Inc.
Jenny Craig
Cash 4 Gold
Guthy-Renker Corp.
UCC Total Home
Ideavillage
Allstar Marketing
TELEBrands
Dynamic Response Group
Peticure
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending July 30, 2008.
Copyright 2008. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site:
www.jwgreensheet.com.
