Response Magazine - September 2008

> > Fig. 5

First-Quarter 2008 DR Radio Categorical Breakdown of Dollars Spent by Outlet and Category

Reported Time Period: Total Network National Local Jan. 1-Mar. 31, 2008 Radio Spot Radio Radio Category Dollars(000) Dollars(000) Dollars(000) Dollars(000) Apparel $42.0 $37.0 $0 $5.0 Audio supplies and equipment $1,753.7 $1,701.7 $30.9 $21.1 Automotive and travel $13.7 $2.2 $0 $11.5 Business $3.3 $3.3 $0 $0 Collectibles and art $0 $0 $0 $0 Computers, software and home office $616.1 $441.7 $51.4 $123.0 CorrespondenceSchools $5.7 $0 $2.6 $3.1 Crafts, hobbies, sporting goods and toys $338.0 $273.8 $0 $64.2 Drug and toiletry $1,903.5 $223.6 $4.7 $1,675.2 Food and beverage $78.4 $71.4 $0 $7.0 General $2,027.1 $1,963.0 $0 $64.1 Home and building $294.3 $0 $0 $294.3 Household, furniture and appliances $4,547.8 $1,792.1 $0 $2,755.7 Lawn, garden, seeds and bulbs $8.5 $0 $0 $8.5 Multiple category ad $1,736.8 $0 $20.9 $1,715.9 Publishers and book clubs $116.6 $18.3 $0 $98.3 Video supplies and equipment $0 $0 $0 $0 Grand Total: $13,485.5 $6,528.1 $110.5 $6,846.9

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1Q 2008 Top 10 DR Radio Campaigns

Total

Brand
Select Comfort
Purity Products
Media Power
Vermont Teddy Bear Co.
Tempur-Pedic Inc.
Pajamagram
NAC Vitamin Co.
Bose Quietcomfort 2
Dell Various Computers
Bose Wave
Total Top- 10 Radio DR Campaigns:

Category
Household, furniture and appliances
Multiple category ad
Drug and toiletry
General
Household, furniture and appliances
General
Drug and toiletry
Audio supplies and equipment
Computers, software and home office
Audio supplies and equipment

Dollars (000)

$3,526.3

$1,536.6 $830.6 $767.5 $743.7 $632.9 $605.3 $589.9 $499.7 $439.5

$10,172.0

TNS Media Intelligence is the leading provider of strategic media and marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative intelligence on millions of brands across 20 media. These figures are

based on TNS Media Intelligence multimedia ad expenditure database across the following measured media:

Local Radio, National Spot Radio and Network Radio. Figures do not contain public service announcement (PSA) data. For information about TNS Media Intelligence please call (212) 991-6000 or visit www.tns-mi.com.

> > Fig. 7

Complete List of 1Q 2008 Network DR Radio Campaigns

CATEGORY BRAND

Apparel Empire Diamond Jewelry

Audio supplies and equipment Bose Quietcomfort 2 Bose Wave Bose Quietcomfort 3 C. Crane Co. Bose In Ear Audio Products Bose Quietcomfort 2 & 3 Bose Corp. Audio Products Top Trader Investments Various Recordings