MARKET SPOTLIGHT 44The Multi-Media Retail Store Today’s retailers are finding that the only way to compete is to sell prdoucts in every outlet that the consumer is browsing — from traditional venues, such as store shelves and television, to more modern channels, such as online social communities and mobile. By Jacqueline Renfrow

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INDUSTRY REPORT 56Response Magazine’s 13^th Annual State of the Industry Report Members of the magazine’s Editorial Advisory Board speak out on the current state of the direct response industry. By Thomas Haire

News
8 Two INPEX Products
Selected Most Likely to
Succeed on DRTV
10 Sony to Purchase Full
Stake in SonyBMG

CORPORATE CASE STUDY 74A Joint Account How ING Direct built an $80 billion direct response business by smart investments in traditional advertising. By Nicole Urso

10 Obama Campaign
Launches Infomercial
12 FTC Seeks Up to $55
Million in Fed Court Ruling
Against ITV Direct
Just ask our clients.
14 Consumer Ability to Skip

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GENERAL AGENCIES 80Piecing It Together The lines between DR and traditional agencies continue to blur as clients seek one-stop shopping. By Bridget McCrea