Rank Last Month
1 1
2 NR
3 9
4 2
5 3
6 5
7 NR
8 7
9 NR
10 NR
Program Host
Free & Clear John Beck
Core Rhythms Mary Murphy
New Body Shaper Julia Parker
10-Minute Trainer Tony Horton
P90X Tony Horton
Lifestyle Lift Wendy Rutledge
Bowflex Tom Purvis
Magicjack Mel Arthur
Shortcutsto Internet Millions Jeff Paul
Fluidity Jennifer Dorogi
Product
Real estate money-making system
Workout videos
Elastic undergarment
Exercise program
Exercise program
Facelift procedure
Home gym
Computer phone service
Web business opportunity
Workout system
Price
39.95
59.85
39.95
66.66
$119.85
Lead-generating
Lead-generating
Lead-generating
39.95
14.95 (trial)
Producer/Distributor
HCG Inc.
DV Creations
Kymaro
Beachbody
Beachbody
Lifestyle Lift
Nautilus Inc.
Savings Shopping Network
Jeff Paul LLC
Fluidity Fitness LLC
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
2
1
10
8
7
NR
NR
NR
NR
NR
Program
Nutrisystem
Cash 4 Gold
bareMinerals
Direct Buy
Iron Gym
Loud ’n Clear
Smooth Away
Oreck Vacuum
Video Professor
Proactiv Solution
Product
Home-delivered weight-loss meals
Cash for gold jewelry/scraps
Makeup
Discount furnishing centers
Upper body exerciser
Personal amplification device
Hair removal device
Vacuum
Software teaching CD ROMs
Acne treatment system
Price
Lead-generating
Lead-generating
Lead-generating
Lead-generating
29.99
14.99
14.99
Lead-generating
6.95
19.95
Producer/Distributor
Nutrisystem
Cash 4 Gold
Bare Escentuals
UCC Total Home
Ontel Products Corp.
Ideavillage
Ideavillage
Oreck Direct
VPI
Guthy-Renker Corp.
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending October 29, 2008.
Copyright 2008. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
