Response Magazine - December 2008

Second-Quarter 2008 DR Radio Categorical
Breakdown of Dollars Spent by Outlet and Category

Reported Time Period: Total Network National Local Mar. 1-June 30, 2008 Radio Spot Radio Radio Category Dollars(000) Dollars(000) Dollars(000) Dollars(000) Apparel $37.6 $37.6 $0 $0 Audio supplies and equipment $1,250.5 $1,250.5 $0 $0 Automotive and travel $0 $0 $0 $0 Business $0.6 $0.6 $0 $0 Collectibles and art $0 $0 $0 $0 Computers, software and home office $485.3 $383.7 $54.4 $47.2 Correspondence Schools $1.9 $0 $0 $1.9 Crafts, hobbies, sporting goods and toys $261.8 $243.6 $0 $18.2 Drug and toiletry $2,318.0 $760.0 $0 $1,558.0 Food and beverage $0 $0 $0 $0 General $1,085.0 $1,077.8 $0.7 $6.5 Home and building $141.9 $10.1 $0 $131.8 Household, furniture and appliances $3,093.2 $994.1 $0 $2,099.1 Lawn, garden, seeds and bulbs $116.7 $0 $97.1 $19.6 Multiple category ad $2,261.1 $0 $19.0 $2,242.1 Publishers and book clubs $128.9 $67.8 $0 $61.1 Video supplies and equipment $31.9 $31.9 $0 $0 Grand Total $11,214.4 $4,857.7 $171.2 $6,185.5

> > Fig. 6

2Q 2008 Top 10 DR
Radio Campaigns

Total

Brand
Select Comfort
Purity Products
Media Power
NAC Vitamin Co.
Hershey Chocolate USA
Bose Wave
Dell Various Computers
Blanchard & Co. Coins
Scooter Store
Tempur-Pedic Inc.
Total Top- 10 Radio DR Campaigns:

Category
Household, furniture and appliances
Multiple category ad
Drug and toiletry
Drug and toiletry
Multiple category ad
Audio supplies and equipment
Computers, software and home office
General
Drug and toiletry
Household, furniture and appliances

Dollars (000)

$2,251.0

$1,804.6 $667.1 $510.6 $456.4 $387.0 $382.0 $381.0 $367.0 $339.1

$7,545.8

TNS Media Intelligence is the leading provider of strategic media and marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative intelligence on millions of brands across 20 media. These figures are

based on TNS Media Intelligence multimedia ad expenditure database across the following measured media:

Local Radio, National Spot Radio and Network Radio. Figures do not contain public service announcement (PSA) data. For information about TNS Media Intelligence please call (212) 991-6000 or visit www.tns-mi.com.

Complete List of 2Q 2008
Network DR Radio
Campaigns

CATEGORY BRAND

Apparel Empire Diamond Jewelry

Audio supplies and equipment Bose Wave Bose Quietcomfort 2 C. Crane Co. Bose In-Ear Audio Products Bose Quietcomfort 2 & 3 TV Ears Audio Products Business Gerber Life Grow-Up Plan Insurance

Computers, software and home office Dell Various Computers and Products Rosetta Stone Various Software

Crafts, hobbies, sporting goods and toys REI Sporting Goods Bowflex Exercise Equipment Perfect Pushup Exercise Equipment Perfect Pullup Exercise Equipment

Drug and toiletry Scooter Store Evercleanse Nutrisystem Inc. Cholox Avacor Paravol Proactiv Solution Liquid Blue Zencore Tabs NAC Vitamin Co. New Vitality Banital

General Blanchard & Co. Coins Pajamagram Vermont Teddy Bear Co. Stanford Coins & Bullion Gold Fellow Swiss America Trading Corp. Coins Zerosmoke Philips Lifeline System