Visa’s New Network
ciently and grow.”
About four months
in, the network has
grown to more than
65,000 monthly users.
Fresh content is added
three times a week and
a new section with Visa-specific content — Card
Benefits, Find a Card,
SavingsEdge, Security 101
— was added in the fall.
A Company’s Lifeblood
Craddock says the idea
for an application began
12-18 months ago when
the VBN was brainstorming ideas on how to grow
online, while still fulfilling
its mission of helping small
businesses, both existing cardholder customers and new, to
“We really thought there
was an opportunity to step into
the space with a community-based site. The lifeblood of
small businesses is regular dialogue,” he says.
The group also focused in on the fact that business owners are short on time, so Visa looked for a
way to engage its customers in a closed site, creating
a list of criteria.
The world’s largest
credit card company
seeks to help small
during tough economic
times by utilizing
social networking site
tate networking where they
[small business owners] are already spending
their time and add value to it,” asked Craddock.
Other criteria included addressing the issues that
were important to business owners and being able
to open a large population to them for networking
purposes. Moreover, Visa wanted to offer quality
content that would enhance business beyond the