TH E
Perfect
Brands and DRTV companies continue to
maximize the Internet as a selling channel
Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go
together so well that, these days, you’d be hard-pressed to find a DRTV campaign that doesn’t
include a strong online presence. In fact, everyone — from
traditional brand advertisers to pure DRTV players — is
maximizing the cost-effective, accountable and flexible
sales channel that the Web provides.
