TOP 50
The IMS Top 50
Infomercials and
Short-Form Spots of 2008
Once again, Response Magazine is proud to present
one of its most popular annual features. For the seventh consecutive year, Infomercial
Monitoring Service Inc. (IMS) has
provided its ranking of the top 50
infomercials and short-form spots.
Short form’s influence within the
direct response market is booming,
as the magazine’s monthly media
billings research shows. Traditional
advertisers continue to flood the
space with their own DR spots.
At the same time, the infomercial
market rebounded slightly, with
478 new infomercials airing — a
4.5-percent jump from 2007, but
still about 20 percent shy of 2006
results.
The rankings provided by IMS
are based solely upon the frequency
of programs aired on cable networks
monitored by IMS from Jan. 1,
2008 through Oct. 31, 2008.
RANK TILTE
1 Free & Clear
2 bareMinerals
3 P90X
4 Shortcuts To Internet Millions
5 Auctions For Income
6 Debt Cures
7 Shark Steam Mop
8 Extenze
9 Total Gym
10 Cash Flow Business
11 MagicJack
12 Shark VX3
13 Ab Rocket
14 LIFE
15 Body Makeover
16 Nutrisystem Advanced
17 Turbo Jam
18 Bowflex
19 Dual Action Cleanse
20 Sleep Number
21 Sheer Cover
22 Oreck Air
23 10-Minute Trainer
24 Tobi
25 Real Estate Millionaire
RANK TILTE
26 Oreck XL21
27 Joyce Meyer Ministry
28 Tempur-Pedic
29 Fluidity Bar
30 Magic Bullet
31 Meaningful Beauty
32 Natural Advantage
33 Principal Secret
34 Cricut
35 Nu-Wave
36 Monster 1200W
37 Hip-Hop Abs
38 New Body Shaper
39 H2O Mop
40 Scalp Med
41 Power Juicer
42 Feed The Children
43 Rug Doctor
44 Murad
45 Kiyoseki
46 Xpress 101
47 Lifestyle Lift
48 Worx
49 Murad Resurgence
50 Luminess Air
