The Big Question for 2009:
Is Branding Dead?
College Football’s Popularity
Rises With DR Exposure
DR Radio Forges Ahead
Despite Recent Billings Slump
Recession Fears
Cause 3Q Long-Form
Radio Media Billings to
Slide 12. 5 Percent
InterContinental
Builds Loyalty
Ken Bott says targeted DR campaigns across
all media help make the 4,000-property hotel
group a destination of choice.
