Ho u s e wa r e s
Markete r s L o o k
to Ca p i
t a l i
ze
in Econo m i
c
Downtu r n
Delay in Digital
Transition Doesn’t
Slow Expanding TV
Technology
CASE STUDY:
Best Western
Builds Loyalty
3Q 2008 DR Radio
Spending Nosedives
21 Percent
A Silent
Ascent
Jeff Wisot peels back the tape to explain
how a recent expansion of DR marketing
tactics turned the once quiet E-retailer into
a 5 million product online superstore.
